Dean Kramer

Energizer
DISC Type : I

Chief Services Officer at Currys plc

Watford, England, United Kingdom

Overview

Dean Kramer serves as the Chief Services Officer at Currys plc, where he leads the B2B, Credit, and Services divisions. A graduate of the University of Birmingham, he is described by colleagues as a bright and hardworking individual with phenomenal knowledge of the IT market, who has risen quickly through the ranks.


Dean is a member of the Retail Tech Show Advisory Board, underscoring his influence and expertise within the retail technology sector.

Personality Overview

Relationship Oriented

Imaginative

Informal

They excel at seeing the bigger picture, and the long-term impact of their decisions.  They are naturally enthusiastic, so take their promise with a pinch of salt. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Business Unit Growth
He is focused on expanding the B2B, credit, and services divisions, frequently celebrating their significant contributions to Currys' overall financial performance.
Future of Retail
His advisory board role at the Retail Technology Show indicates a deep interest in the innovation and networking that shapes the future of the industry.
Celebrating Team Wins
He consistently and publicly praises his teams for their role in the company's success, highlighting specific achievements like "Team of the Year" awards.

Media Appearances

Executive Committee – Dean Kramer, Chief Services Officer. Featured in Currys PLC – Official Website

See Now

Work History

2-2025
Chief Services Officer at Currys plc
11-2023 - 2-2025
Director - Currys Business at Currys plc
5-2021 - 11-2023
Services Director at Currys plc

Education

2000 - 2003
2:1 from University of Birmingham

More Information

Social Presence :

Prographics :

Exp : 4 Location : Watford, England, United Kingdom Job Level : Leadership Designation : Chief Services Officer at Currys plc
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Insights For Selling To Dean

During A Call Or A Meeting

DO's

  • Do some small talk, ask them how things are going on their side
  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Don’t be excessively objective, be a storyteller
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dean is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Dean

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Dean move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Dean take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Dean

Personality Compatibility


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