Bruce Smith

Examiner
DISC Type : cs

Business Development Manager at CDW

Greater Chicago Area, United States

Overview

Bruce Smith is a Business Development Manager at CDW, where he develops strategic plans to expand opportunities for CDWs Collaboration Partners. His expertise spans UCaaS, CCaaS, and CPaaS solutions, built on previous roles as a Senior Solution Consultant at Genesys and a Channel Account Manager at Avaya, focusing on customer experience platforms.

He recently earned a "Black Belt AI Data Fundamentals" certification in May 2025, demonstrating a commitment to emerging technologies.

Personality Overview

Late Adopter

Status Quo Seeker

Process Oriented

They do not like taking risks at all and go for proven options in the end.  They are always well-planned and adopt a systematic approach. Being observant comes to them naturally.

Topics They Care About

UCaaS & CCaaS Solutions
His career is centered on unified communications and contact center solutions, from consulting at Genesys to developing business for CDW's partners.
Applied AI Assistants
Recently earned certifications in "AI Data Fundamentals" and "Copilot Agents, " indicating a strong professional interest in leveraging AI for business productivity.
Channel Partner Growth
His current and past roles involve developing and executing strategic plans for and with major technology partners like Cisco, Microsoft, and AWS.

Media Appearances

Bruce has no verified media appearances

Work History

5-2020
Business Development Manager at CDW
12-2018 - 5-2020
Senior Solution Consultant at Genesys
2-2015 - 11-2018
Channel Account Manager at Avaya
9-2013 - 2-2015
Business Account Executive at Frontier Communications

Education

Education details unavailable from Indiana University Bloomington

More Information

Social Presence :

Prographics :

Exp : 12 Location : Greater Chicago Area, United States Job Level : Middle Designation : Business Development Manager at CDW
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Insights For Selling To Bruce

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bruce is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Bruce

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Bruce move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Bruce take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Bruce

Personality Compatibility


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