Cíntia Genuíno

Sharpshooter
DISC Type : DC

Analista de Tesouraria Sênior at Construtora Tenda

São Paulo, São Paulo, Brazil

Overview

Cíntia Genuíno is a finance professional with over 7 years of experience specializing in treasury, investments, and cash flow management. Currently a Senior Treasury Analyst at Construtora Tenda, she holds a postgraduate degree from Fundace FEARP USP. Colleagues describe her as committed, responsible, and highly competent.

Based on her professional focus, Cíntia appears dedicated to continuous learning and career development. She has expressed interest in major firms like Deloitte and Siemens, suggesting a keen eye on industry leaders and global best practices in finance and technology.

She once strategically managed the accounts payable for the 25 largest real estate investment funds in Brazil.

Personality Overview

Precise But Practical

Fast But Analytical

Thorough Evaluator

They respond better to strong and respectful interactions.  More than the product, they care about the effectiveness of the product. They like to act fast and expect others to do the same.

Topics They Care About

Treasury Management
Her core expertise throughout her career, with a strong focus on cash flow management, liquidity, and financial operations across multiple industries.
Real Estate Finance
Has direct experience managing finances for Brazil's largest real estate investment funds (FIIs) and currently works for a major construction company.
Continuous Learning
Recently shared that she is pursuing a new postgraduate degree, stating her belief that constant learning allows for evolution and better decision-making.

Media Appearances

Cíntia has no verified media appearances

Work History

12-2025
Analista de Tesouraria Sênior at Construtora Tenda
7-2025 - 12-2025
Sr. Treasury Analyst at ELO
2021 - 2023
Financial and Capital Markets Analyst at Banco BV
2019 - 2021
Financial Analyst | Treasury | Real Estate at RIO BRAVO INVESTIMENTS DTVM
2016 - 2019
Latam Treasury Assistant at IDEMIA

Education

1-2026 - 7-2027
Postgraduate Degree from Fundace FEARP USP
Bachelor´s Degree from Estácio

More Information

Social Presence :

Prographics :

Exp : 9 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Analista de Tesouraria Sênior at Construtora Tenda
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Insights For Selling To Cíntia

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Do not spend too much time focusing on product tech or features
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cíntia is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Cíntia

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Cíntia move?

  • They can take decisions very fast if you manage to convince them.
  • Can Cíntia take some risk or not?

  • The risks don’t matter much to them.

You And Cíntia

Personality Compatibility


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