Candace Charpentier is an empathetic Creative Director at Freeman, specializing in shaping attendee experiences for major brands like LOréal and Shoptalk. She leverages her background from Bridgewater State University to design environments that make people feel welcome and valued. Her approach focuses on how design makes people feel, ensuring experiences connect on a human level.
Candace is a passionate advocate for diversity and inclusion, serving on her towns DEI committee and actively mentoring students. She leads the Freeman Design Lab, an outreach program that opens doors for young people curious about design careers, and has helped small Black-owned businesses build an online presence.
Unique fact: She created a social media campaign called "Black Women Are. . . " to shatter negative stereotypes and empower Black women to share their own stories.
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