Carolina Garcia Salinas

Questioner
DISC Type : c

Global Research Manager at Sigma

Monterrey, Nuevo León, Mexico

Overview

Carolina Garcia Salinas is a Scientific Research Leader at Sigma, where she drives global R&D in food innovation. She specializes in translating advanced analytics and novel processing technologies into scalable consumer products, particularly in alternative proteins. She holds a Ph. D. in Biotechnology from Tecnológico de Monterrey and led the development of Sigmas Better Balance plant-based brand.

Carolina won the 2019 National Award for Food Science and Technology for her research on using high-pressure processing to make papayas more nutritious.

Personality Overview

Value Seeker

Cautious & Analytical

Not Easily Convinced

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to do thorough analysis of any situation.

Topics They Care About

Alternative Proteins
Her research is centered on exploring alternative proteins and developing processes for their transformation and use in the food industry, including leading product development for Sigma's plant-based brand.
Food Innovation
She specializes in turning scientific insights and novel processing technologies into scalable, consumer-focused food innovations, bridging the gap between R&D and business strategy.
Postharvest Technology
Her award-winning research and publications focus on using technologies like high hydrostatic pressure to enhance the nutritional value of fruits and vegetables after harvesting.

Media Appearances

Carolina has no verified media appearances

Work History

10-2024
Global Research Manager at Sigma
7-2021 - 10-2024
Product and Process Research Manager at Sigma
11-2016 - 6-2021
Research Scientist at Sigma
6-2016 - 11-2016
Science Research Specialist at Tecnológico de Monterrey
3-2008 - 12-2008
Research assistant at CSET Center for Sustainable and Environmental Technologies

Education

2010 - 2016
Doctor of Philosophy (Ph.D.) from Tecnológico de Monterrey
2006 - 2010
BS from Tecnológico de Monterrey

More Information

Social Presence :

Prographics :

Exp : 10 Location : Monterrey, Nuevo León, Mexico Job Level : Middle Designation : Global Research Manager at Sigma
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Insights For Selling To Carolina

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carolina is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Carolina

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Carolina move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Carolina take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Carolina

Personality Compatibility


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