Caroline McDonald

Energizer
DISC Type : I

Director, Brand Marketing & Strategic Partnerships at Ballard Designs

Atlanta, Georgia, United States

Overview

Caroline has no verified overview

Personality Overview

Full Of Energy

Relationship Oriented

Believer

They are people oriented, friendly and like creating new connections.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They excel at seeing the bigger picture, and the long-term impact of their decisions.

Topics They Care About

Caroline has no verified topics they care about

Media Appearances

Caroline has no verified media appearances

Work History

3-2026
Director, Brand Marketing & Strategic Partnerships at Ballard Designs
8-2024
Director of Brand Content at Ballard Designs
4-2021 - 8-2024
Senior Marketing Manager at Ballard Designs
11-2011 - 10-2013
Senior Editor at The Home Depot
1-2011 - 11-2011
Editor for MixingBowl.com (now BetterRecipes.com) at Meredith

Education

2005 - 2009
BA from The University of the South
2007 - 2007
Education details unavailable from Vanderbilt in France

More Information

Social Presence :

Prographics :

Exp : 9 Location : Atlanta, Georgia, United States Job Level : Mid-senior Designation : Director, Brand Marketing & Strategic Partnerships at Ballard Designs
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Insights For Selling To Caroline

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Talk about their team and how your product will help them do things better and easier
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Don’t be excessively objective, be a storyteller
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Caroline is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Caroline

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Caroline move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Caroline take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Caroline

Personality Compatibility


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