Cassandra Najjar

Questioner
DISC Type : c

Senior Marketing and Communications Manager at Wolf Greenfield

Boston, Massachusetts, United States

Overview

Cassandra has no verified overview

Personality Overview

Systematic

Not Easily Convinced

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to fully evaluate every situation.

Topics They Care About

Cassandra has no verified topics they care about

Media Appearances

Cassandra has no verified media appearances

Work History

3-2022
Senior Marketing and Communications Manager at Wolf Greenfield
11-2019 - 3-2022
Marketing and Communications Manager at Wolf Greenfield
12-2016 - 11-2019
Associate Business Development Manager at Mintz
8-2016 - 12-2016
Business Development Manager at Goulston & Storrs
12-2014 - 7-2016
Senior Business Development Specialist at Mintz

Education

2009 - 2012
Bachelor of Science (B.S.) from Emerson College
2008 - 2009
Communication from Bryant University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Boston, Massachusetts, United States Job Level : Middle Designation : Senior Marketing and Communications Manager at Wolf Greenfield
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Insights For Selling To Cassandra

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cassandra is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Cassandra

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Cassandra move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Cassandra take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Cassandra

Personality Compatibility


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