Catherine Ford

Observer
DISC Type : ci

Head of Social Policy & Culture at Westminster City Council

London, England, United Kingdom

Overview

Catherine has no verified overview

Personality Overview

Example Seeker

Value Driven

Curious

They are likely to ask many questions and look heavily for supporting information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Catherine has no verified topics they care about

Media Appearances

Catherine has no verified media appearances

Work History

5-2017
Head of Social Policy & Culture at Westminster City Council
2-2014 - 4-2017
Senior Project Manager at Renaisi
8-2010 - 8-2011
Principal Policy Officer: Employment and Skills at GLA
4-2009 - 8-2010
Policy Manager at Host Boroughs Unit
9-2006 - 3-2009
Policy Officer at London Councils

Education

Education details unavailable from Colchester County Girls High School

More Information

Social Presence :

Prographics :

Exp : 16 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Social Policy & Culture at Westminster City Council
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Insights For Selling To Catherine

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Help them understand the risk aspect fully while inspiring confidence
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Catherine is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Catherine

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Catherine move?

  • They like to analyze well and then make their decisions.
  • Can Catherine take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Catherine

Personality Compatibility


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