Cathy Knowlson

Initiator
DISC Type : Di

Vice President, Marketing & Communications at Dairy West

Draper, Utah, United States

Overview

Cathy has no verified overview

Personality Overview

Friendly Challenger

Impact-Oriented

Confident

They measure a product on its merit but can be influenced by strong testimonials.  They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation.

Topics They Care About

Cathy has no verified topics they care about

Media Appearances

Cathy has no verified media appearances

Work History

9-2025
Vice President, Marketing & Communications at Dairy West
4-2024 - 10-2025
Executive Member at International LEAP Network
12-2017 - 10-2025
Senior Marketing Director at Cafe Rio Mexican Grill
10-2013 - 12-2017
Vice President, Bankcard Marketing Manager at Zions Bancorporation
5-2012 - 10-2013
Account Director at MRM//McCann

Education

1994 - 1996
BA from University of Washington
1989 - 1992
AA from Shoreline Community College

More Information

Social Presence :

Prographics :

Exp : 30 Location : Draper, Utah, United States Job Level : Senior Designation : Vice President, Marketing & Communications at Dairy West
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Insights For Selling To Cathy

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Look like someone who is on top of their game
  • Clearly address the competitive aspects

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cathy is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Cathy

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Cathy move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Cathy take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Cathy

Personality Compatibility


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