Cathy Knowlson in

Cathy Knowlson

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Vice President, Marketing & Communications at Dairy West
📍 Draper, Utah, United States

Cathy is the Vice President of Marketing & Communications at Dairy West, bringing a rich background from banking to the restaurant industry. A certified brand strategist and University of Washington graduate, she excels in launching products and inspiring teams. Colleagues describe her as positive, inspiring, thoughtful, and strategic.

Outside of her professional role, Cathy is a proud supporter of U.S. Speedskating athletes, showing a keen interest in how nutrition fuels performance. She often shares personal stories, including anecdotes about her family and son, highlighting the importance of personal connection and well-being in her life.

Unique fact: Cathy once shared a thoughtful story about how her son not eating the broth in his soup revealed a deeper life lesson.

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Experience
30 Years
Current Role
Vice President, Marketing & Communications
Job Level
Senior
Location
Draper, Utah, United States
Personality Overview

How Cathy shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Cathy cares about

Brand Strategy
A certified brand strategist, she has experience building brands and launching new identities in both B2B and B2C environments across multiple industries.
Team Leadership
Her profile emphasizes skills in coaching, mentoring, and building high-performing teams. She values recognizing and utilizing individual strengths to achieve collective success.
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Career

Work history

9-2025
Vice President, Marketing & Communications
Dairy West
4-2024 - 10-2025
Executive Member
International LEAP Network
12-2017 - 10-2025
Senior Marketing Director
Cafe Rio Mexican Grill
10-2013 - 12-2017
Vice President, Bankcard Marketing Manager
Zions Bancorporation
5-2012 - 10-2013
Account Director
MRM//McCann
In the press

Media appearances

Dairy West: The future of dairy promotion in Idaho. Featured in Idaho Farm Bureau
See now
Dairy West is excited to welcome Cathy Knowlson to the team as the new Vice President, Marketing & Communications. Featured in Facebook
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Education
1994 - 1996
BA
University of Washington
1989 - 1992
AA
Shoreline Community College
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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