Cecilia Atterwall

Examiner
DISC Type : cs

Head of Group Marketing and Cloud SW & Services Marketing & Comms at Ericsson

Greater Stockholm Metropolitan Area, Sweden

Overview

Cecilia Atterwall leads global marketing for Ericsson, focusing on the companys vision for 5G, autonomous networks, and cloud services. An alumna of Chalmers University of Technology, people describe her as a modern executive with strong business acumen. She drives key messaging on how Ericssons services impact customers and society.

Cecilia is passionate about fostering diverse and inclusive teams. She is also engaged in promoting Swedens scientific heritage and inspiring young peoples interest in technology through Ericssons partnership with Tekniska Museet, the Swedish National Museum of Science and Technology.

She has spoken on 5G at the annual summit of Nordic prime ministers.

Personality Overview

Process Oriented

Status Quo Seeker

Tough To Convince

Being observant comes to them naturally.  They are always well-planned and adopt a systematic approach. They tend to have clarity about their needs and constraints, and are unlikely to over-promise.

Topics They Care About

5G & Autonomous Networks
Her role centers on insight-led marketing for 5G and the future of networks, frequently speaking on topics like 5G Standalone and network monetization.
Differentiated Connectivity
She champions shifting the conversation from technical speeds to customer outcomes, such as delivering a flawless video call or consistent live audio experience.
Inspiring Future Innovators
Supports educational initiatives through a partnership with Sweden's National Museum of Science and Technology to foster a lifelong interest in technology among youth.

Media Appearances

Cecilia Atterwall shares Ericsson's insights on 5G. Featured in Telecom Review

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MWC25 Preview Interview: Cecilia Atterwall, Ericsson. Featured in Mobile World Live

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The Sustainability Imperative! Live from MWC22 with Cecilia Atterwall (Ericsson). Featured in YouTube

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Work History

9-2025
Head of Group Marketing and Cloud SW & Services Marketing & Comms at Ericsson
8-2023 - 9-2025
VP and Head of Marketing, Ericsson Group Function Marketing and Corporate Relations at Ericsson
7-2016 - 8-2023
VP and Head of Marketing & Comms for Networks at Ericsson
10-2014 - 7-2016
Head of Strategy, Marketing & Comms, Global Services at Ericsson
2009 - 2014
Head of ConsumerLab at Ericsson

Education

1994 - 1999
Master of Science (MS) from Chalmers University of Technology
1995 - 1998
Bachelor studies from University of Gothenburg

More Information

Social Presence :

Prographics :

Exp : 20 Location : Greater Stockholm Metropolitan Area, Sweden Job Level : Mid-senior Designation : Head of Group Marketing and Cloud SW & Services Marketing & Comms at Ericsson
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Insights For Selling To Cecilia

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be slow and cautious, encourage them to ask more questions
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cecilia is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Cecilia

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Cecilia move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Cecilia take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Cecilia

Personality Compatibility


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