Charlotte Hughes

Inspirer
DISC Type : di

Account Based Marketing Manager at Global Relay

London, England, United Kingdom

Overview

Charlotte is an accomplished Account Based Marketing Manager at Global Relay with a strong background in B2B and technology marketing. She is a graduate of Southampton Solent University and has specialized skills in storytelling and presentation from the Institute of Data & Marketing.

Outside of her professional role, Charlotte is deeply committed to her work as a Marketing Trustee for the Its Time Charity. The organization supports young adults who have lost a parent, a cause rooted in her own personal experience of losing her mother at sixteen.

Her dedication to charity work began after she personally fundraised for Its Time by running the London Landmarks Half Marathon.

Personality Overview

Fast Adopter

Decisive

Charming & Persuasive

They respond well to objective pitches but also attach some value to relationships.  They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation.

Topics They Care About

ABM Strategy
Her current role focuses on developing and refining Account-Based Marketing plans for key accounts at Global Relay, including participating in international strategy sessions.
Youth Bereavement Support
As a Trustee for It's Time, she is passionate about supporting young adults who have lost a parent, a cause driven by her own personal experience.
B2B Tech Marketing
Her career is built on creating and managing strategic marketing campaigns for B2B technology companies, as seen in her roles at Digital Radish and McDonald Butler.

Media Appearances

Charlotte has no verified media appearances

Work History

4-2024
Account Based Marketing Manager at Global Relay
9-2023
Trustee at It's Time
9-2021 - 4-2024
Account Director at Digital Radish
11-2020 - 9-2021
Senior Account Manager at Digital Radish
11-2019 - 10-2020
Senior Account Manager at McDonald Butler

Education

2020 - 2020
Story Telling & Presentation Skills from Institute of Data & Marketing (IDM)
2012 - 2015
Bachelor of Science (B.Sc.) from Southampton Solent University

More Information

Social Presence :

Prographics :

Exp : 9 Location : London, England, United Kingdom Job Level : Middle Designation : Account Based Marketing Manager at Global Relay
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Insights For Selling To Charlotte

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Focus on the big picture and the strategic value of your product
  • Clearly address the competitive aspects

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don't be unorganized, be prepared for the pitch
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Charlotte is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Charlotte

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Charlotte move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Charlotte take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Charlotte

Personality Compatibility


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