Charu Kapur

Harmonizer
DISC Type : IS

Snr Vice President Manufacturing & EnU at Birlasoft

San Jose, California, United States

Overview

Charu Kapur is a senior executive leader specializing in digital transformation, customer success, and cloud adoption for Fortune 1000 clients. A graduate of Pune Institute of Computer Technology, she has held P&L leadership roles at Birlasoft, NTT DATA, and Tech Mahindra. Colleagues often describe her as tenacious, dedicated, and persistent.

She is a vocal advocate for creating inclusive cultures that empower diverse talent, with a specific focus on championing women in technology and cloud ecosystems. Charu is also passionate about corporate sustainability, highlighting the importance of carbon reduction and responsible growth in business.

For her tenacity in deal pursuits, a former colleague gave her the nickname "The Star Hunter. "

Personality Overview

Socially Adept

Diplomatic

Adaptive

They are more likely to go for proven solutions.  Win-win scenarios can appeal strongly to them. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.

Topics They Care About

Digital Transformation
As a P&L leader for "Enterprise of the Future" business units, she has deep experience delivering digital transformation across customer and employee experience.
Corporate Sustainability
Actively promotes corporate responsibility through social media, discussing topics like carbon reduction, water conservation, and the role of technology in sustainable growth.
Diversity in Tech
Passionately supports and cultivates inclusive cultures, specifically highlighting women leaders in the cloud and technology sectors through her professional engagements and social posts.

Media Appearances

Charu has no verified media appearances

Work History

10-2024
Snr Vice President Manufacturing & EnU at Birlasoft
8-2022 - 9-2024
President & Chief Revenue Officer at NTT DATA
10-2021 - 7-2022
Chief Revenue Officer (CRO) at NewRocket
10-2021 - 7-2022
Chief Revenue Officer (CRO) at Private Equity Revenue Advisory
5-2015 - 11-2021
Senior Vice President at Tech Mahindra

Education

B.E (Computer engineering) from Pune Institute of Computer Technology (PICT)
SSC from St Anne's High School

More Information

Social Presence :

Prographics :

Exp : 32 Location : San Jose, California, United States Job Level : Leadership Designation : Snr Vice President Manufacturing & EnU at Birlasoft
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Insights For Selling To Charu

During A Call Or A Meeting

DO's

  • Take time to make them feel comfortable before getting to the main pitch
  • Show genuine interest in solving their problems
  • Summarize the key points at the end of the conversation

DONT's

  • Avoid unnecessary confrontation if it arises incidentally
  • Don’t give the impression of being unproven or risky
  • Don’t sound very transactional

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Charu is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from Charu

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Charu move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can Charu take some risk or not?

  • They are unlikely to take many risks.

You And Charu

Personality Compatibility


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