Chloe Clarke

Evaluator
DISC Type : cds

Senior Marketing Manager at Affinity Water

London Area, United Kingdom

Overview

Chloe is a Senior Marketing Manager at Affinity Water with twelve years of experience in transformational integrated campaigns focused on customer behavior. A graduate of Liverpool John Moores University, colleagues describe her as upbeat, intelligent, and pragmatic, with a wealth of marketing knowledge.

Her work is centered on driving social purpose and sustainability, exemplified by her leadership of major UK water-saving initiatives.

Her behavioral change campaign, "Save Our Streams, " won a Gold award at The Drum Awards in the Social Purpose Environmental and Sustainability category.

Personality Overview

Thorough Evaluator

Fast But Analytical

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Behavioural Change
Leads major UK initiatives like "Save Our Streams, " using integrated campaigns to encourage customers to reduce their water consumption.
Water Conservation
Passionately drives campaigns like "Save Our Streams" and "Keep Life Flowing" to raise awareness and inspire meaningful, everyday actions in water saving.
Social Purpose Marketing
Her work focuses on creating campaigns with real-world environmental impact, earning a Gold award for an environmental and sustainability-focused initiative.

Media Appearances

Chloe has no verified media appearances

Work History

6-2024
Senior Marketing Manager at Affinity Water
7-2022 - 6-2024
Marketing and Experience Programme Manager (Campaigns) at Affinity Water
7-2020 - 7-2022
Strategic Marketing Manager at NHS Professionals
2-2017 - 7-2020
Marketing Manager at NHS Professionals
10-2014 - 2-2017
Marketing Lead at NHS Professionals

Education

2015 - 2016
CIM Professional Diploma in Marketing from Oxford College of Marketing
2008 - 2012
BA (Hons) Business Studies from Liverpool John Moores University

More Information

Social Presence :

Prographics :

Exp : 14 Location : London Area, United Kingdom Job Level : Middle Designation : Senior Marketing Manager at Affinity Water
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Insights For Selling To Chloe

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chloe is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Chloe

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Chloe move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Chloe take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Chloe

Personality Compatibility


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