Fiona Wilson

Commander
DISC Type : D

Senior Customer Communications Manager at Affinity Water

Welwyn, England, United Kingdom

Overview

Fiona is a marketing leader with over 20 years of experience, currently Senior Customer Communications Manager at Affinity Water. Described by colleagues as dedicated, creative, and highly organized, she holds a BA in Business Economics from the University of Exeter and is driven by a customer-first passion.

Outside of her marketing career, she has served as a Presiding Officer for local elections, where she was responsible for managing the conduct of the ballot in polling stations.

Personality Overview

Decisive

Risk-Taker

Impact-Driven

They prefer to move quickly, and expect the same from others.  They put a lot of effort into ensuring personal success. They are less concerned about the product and more about its potential impact.

Topics They Care About

Customer Communications
Her entire career at Affinity Water has focused on leading teams to enhance customer communications, engagement, and brand perception across all channels.
Team Leadership
She leads teams of up to eight people and is praised for her adept people management skills, fostering collaborative environments to achieve shared goals.
Water Conservation
She actively promotes and communicates about water-saving campaigns and initiatives like the Smart Metering Programme to benefit customers and the local environment.

Media Appearances

Fiona has no verified media appearances

Work History

2-2024
Senior Customer Communications Manager at Affinity Water
12-2022 - 1-2024
External Communications Manager at Affinity Water
2-2022 - 12-2022
Consumer Communications Manager at Affinity Water
5-2016 - 5-2021
Presiding Officer - Elections at Welwyn Hatfield Borough Council
4-2015 - 7-2017
Marketing Manager (Campus West) at Welwyn Hatfield Borough Council

Education

1997 - 2000
BA (Hons) Business Economics from University of Exeter
2007 - 2008
AS Level from Bedford College

More Information

Social Presence :

Prographics :

Exp : 18 Location : Welwyn, England, United Kingdom Job Level : Middle Designation : Senior Customer Communications Manager at Affinity Water
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Insights For Selling To Fiona

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Objectively showcase the impact that your product creates
  • Hold your ground without indulging in one-upmanship

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not spend too much time focusing on product tech or features
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fiona is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Fiona

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Fiona move?

  • If convinced, they can reach decisions quite fast.
  • Can Fiona take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Fiona

Personality Compatibility


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