Chris Cummins

Supporter
DISC Type : s

Founder and Partner at Atlantic Growth Solutions

New Brunswick, Canada

Overview

Chris Cummins is the Founder and Partner of Atlantic Growth Solutions, a firm focused on sales execution and rapid growth. An alumnus of St. Thomas University with a degree in Economics, he is described by colleagues as a strong sales leader with significant business acumen and emotional intelligence, skilled at building high-performance teams.

Beyond his professional endeavors, Chris is a dedicated supporter of his alma mater, St. Thomas University. He is actively involved in alumni activities, particularly through fundraising and sponsorship for the universitys basketball program, and has established a family bursary to support students.

He and his former CEO at Appcast, Chris Forman, once secretly created legacy awards at their university in each others names as a surprise.

Personality Overview

Social Proof Driven

Calm

Slow To Decisions

They are unlikely to become strong champions as they don't prefer pushing other people.  They maintain good relationships with everyone, internally and externally. They are motivated by the potential impact of their decision on the organization.

Topics They Care About

Sales Pipeline Growth
His company, Atlantic Growth Solutions, focuses on finding, creating, and growing client pipelines and qualified opportunities through sales-accepted leads.
Go-to-Market Execution
He frequently posts about the challenges and strategies involved in executing go-to-market and sales plans, especially at the start of a new year.
University Athletics Support
He actively encourages businesses and alumni to support St. Thomas University's basketball program through donations and sponsorships.

Media Appearances

Chris has no verified media appearances

Work History

12-2012
Founder and Partner at Atlantic Growth Solutions
6-2009
President and Owner at CWC Sales and Marketing Consulting
3-2017 - 12-2024
Chief Revenue Officer at Appcast, Inc
2-2010 - 2-2017
VP Sales at Skillsoft
12-2008 - 2-2010
Senior Director Sales at Skillsoft

Education

1989 - 1993
Economics from St. Thomas University (CA)

More Information

Social Presence :

Prographics :

Exp : 17 Location : New Brunswick, Canada Job Level : Leadership Designation : Founder and Partner at Atlantic Growth Solutions
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Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • Engage other key stakeholders on their side and leverage if they approve of your product
  • If possible, connect them to existing customers
  • Focus your pitch on the impact that you could help them have on their organization

DONT's

  • Don’t don the salesperson avatar, be the friendly advisor instead
  • Don’t keep pushing them for a straight answer, just make your own conclusions
  • Don’t use phrases like ‘there might be’, ‘we haven’t yet’, ‘latest technology’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • Low-risk, go-ahead from other stakeholders and successful evaluation as per process matter the most to them.
  • Will you ever get a clear answer from Chris

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Chris move?

  • They do not like to rush and can be quite slow in their decision making.

  • Can Chris take some risk or not?

  • They have little risk-appetite and prefer to take decisions that others support.

You And Chris

Personality Compatibility


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