Chris Parker

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DISC Type : cd

Director of Digital Transformation at McLaren Automotive Ltd

United Kingdom

Overview

Chris Parker is the Director of Digital Transformation at McLaren Automotive, leveraging over 20 years of experience in engineering and manufacturing. Holding an MRes from Cranfield University, his expertise spans Product Lifecycle Management (PLM), Application Lifecycle Management (ALM), Virtual Engineering, and Industry 4. 0.

His professional passion is bringing people together to navigate the barriers between teams and to break down the complexity of engineering disciplines.

Personality Overview

Judgemental

Hard To Convince

ROI Conscious

They can be nudged to make faster decisions by offering what they value.  They don’t always try to control the conversation but neither do they like yielding it fully. They respond well to confident salespeople.

Topics They Care About

Digital Transformation
As the Director of Digital Transformation, he is focused on delivering technology solutions that complement people and business processes to achieve key outcomes.
Product Lifecycle Management
He has over two decades of experience with technologies used for product development, highlighting PLM as a core area of his knowledge.
Automotive Innovation
[Predicted] His career across McLaren, Forseven, Volta Trucks, and Arrival demonstrates a consistent focus on the future of product development in the automotive sector.

Media Appearances

Chris has no verified media appearances

Work History

12-2025
Director of Digital Transformation at McLaren Automotive Ltd
4-2025 - 12-2025
Product Development Capabilty Consultant at Forseven
6-2024 - 4-2025
Head of PD Digital Solutions at Volta Trucks
11-2022 - 6-2024
Director of R&D Business Solutions at Arrival
1-2022 - 11-2022
Head of R&D Business Solutions at Arrival

Education

1996 - 1997
MRes from Cranfield University
1993 - 1996
BA (Hons) from Bournemouth University

More Information

Social Presence :

Prographics :

Exp : 28 Location : United Kingdom Job Level : Mid-senior Designation : Director of Digital Transformation at McLaren Automotive Ltd
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Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Highlight the competitive differentiation of your product

DONT's

  • Avoid repeating yourself or making generalizations
  • Don't try too hard to get friendly, let it happen with time
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Chris

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Chris move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Chris take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Chris

Personality Compatibility


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