Christine Lavoie

Wildcard
DISC Type : cis

Corporate Controller at J.D. Irving, Limited

Grand Bay-Westfield, New Brunswick, Canada

Overview

Christine is a strategic finance leader with over 25 years of experience in accounting, reporting, and business analysis. After a long tenure as Controller at J. D. Irving, Limited, she recently embraced a new challenge as Vice President, Finance at GE Barbours Inc. She holds an EMBA from the Ivey Business School.

Passionate about mentorship, Christine actively supports the next generation of finance professionals, stemming from her own start as a co-op student. She is an advocate for female empowerment in the workplace, recently participating as a panelist for an AFP Atlantic Women in Leadership event to share her career journey and advice.

After 25 years with one company, she made the significant decision to start a new chapter in a senior leadership role.

Personality Overview

ROI Driven

Curious But Skeptical

Friendly But Slow

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Women in Leadership
Demonstrates a passion for this by participating as a panelist at leadership events for women, sharing her experiences and offering advice to others.
Student Mentorship
Manages student programs and is passionate about developing young talent, having started her own career as a co-op student at J. D. Irving, Limited.
CPA Training Programs
As a CPA herself, she actively promotes and seeks candidates for pre-approved CPA training programs, highlighting their value for new graduates in finance.

Media Appearances

Christine has no verified media appearances

Work History

9-2025
Corporate Controller at J.D. Irving, Limited
5-2023 - 9-2025
Director Reporting & Analytics and Student Programs at J.D. Irving, Limited
4-2021 - 5-2023
Director Center of Excellence, Accounting & Reporting at J.D. Irving, Limited
8-2007 - 3-2008
Process Improvement Analyst at JD Irving
9-2006 - 3-2007
Senior Business Analyst at JD Irving

Education

2016 - 2018
EMBA from Ivey Business School at Western University
CGA Designation from CPA, CGA

More Information

Social Presence :

Prographics :

Exp : 13 Location : Grand Bay-Westfield, New Brunswick, Canada Job Level : N/A Designation : Corporate Controller at J.D. Irving, Limited
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Insights For Selling To Christine

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Persuade objectively how your product will help them achieve their goals
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don't ask them to move fast, let them take their time and digest all the information
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christine is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Christine

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Christine move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Christine take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Christine

Personality Compatibility


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