Cindy Laney, CCEP

Initiator
DISC Type : Di

Enterprise Account Executive at Assent at Assent

Greater Chicago Area, United States

Overview

Cindy is a Strategic Account Executive at Assent with 20 years of experience in SaaS consulting and sales, specializing in supply chain sustainability and compliance. She holds a B. A. from McNeese State University and is described by colleagues as professional, reliable, and self-sufficient. Her goal is to transform compliance into a competitive advantage and profit engine for clients.


Described as a "master of putting prospects at ease, " she is known for her ability to build strong relationships where potential clients welcome her calls.

Personality Overview

Confident

Friendly Challenger

Conviction Driven

They respond well to objective pitches but also attach some value to relationships.  They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Supply Chain Sustainability
Her current role and recent activity focus heavily on regulations like REACH, CBAM, PFAS, and ESG, positioning sustainability as a core business advantage.
Consultative Selling
She emphasizes a non-formulaic sales approach, prioritizing listening and adding value in conversations over a traditional sales pitch.
EU Regulations
Her recent posts highlight a focus on emerging European Union regulations such as PPWR and CBAM, indicating a key area of expertise for her clients.

Media Appearances

Cindy has no verified media appearances

Work History

3-2022
Enterprise Account Executive at Assent at Assent
6-2021 - 3-2022
Enterprise Solutions Executive at 6 River Systems
1-2021 - 6-2021
Enterprise Account Executive at Welcome
2-2019 - 12-2020
Enterprise Account Executive at Syntrio, Inc.
3-2017 - 1-2019
Regional Sales Director, Strategic Accounts Midwest at Workiva

Education

B.A. from McNeese State University

More Information

Social Presence :

Prographics :

Exp : 31 Location : Greater Chicago Area, United States Job Level : Mid-senior Designation : Enterprise Account Executive at Assent at Assent
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Insights For Selling To Cindy

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Focus on the big picture and the strategic value of your product

DONT's

  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cindy is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Cindy

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Cindy move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Cindy take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Cindy

Personality Compatibility


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