Claire Parkins

Initiator
DISC Type : Di

Head of Customer Communication & Engagement at British Gas

West Midlands, England, United Kingdom

Overview

Claire Parkins is a results-driven customer engagement leader, previously Head of Customer Communication at British Gas. She specializes in using data, Behavioural Science, and CRM strategy to enhance customer experience. Colleagues describe her as a pragmatic, empathetic, and focused leader who excels at driving complex projects. She holds a BSc from the University of Liverpool.

Outside of her corporate role, Claire is passionate about giving back to the community through volunteering. She enjoys participating in team-based charitable activities and actively supports causes she believes in, finding fulfillment in helping local communities.

She has a certification as a Behavioural Science Masterclass, applying principles of behavioural economics to transform customer communications.

Personality Overview

Impact-Oriented

Risk-Accepting

Confident

They usually prefer to drive the conversation.  They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Behavioural Science
Holds a Masterclass certification in this field and has a proven track record of using its principles to improve customer communications and engagement.
Customer Engagement
Her entire career, particularly at British Gas, has focused on transforming customer journeys and improving key metrics through innovative, data-led contact strategies.
Empathetic Leadership
Multiple recommendations praise her as an empathetic, supportive, and pragmatic leader who builds happy, high-performing teams and fosters personal development.

Media Appearances

Claire has no verified media appearances

Work History

10-2022
Head of Customer Communication & Engagement at British Gas
11-2020 - 9-2022
Customer Experience Lead at British Gas
2-2018 - 10-2020
Head of Marketing Communications and Transformation at British Gas Business
10-2011 - 1-2018
Senior Customer Communications Manager at British Gas Business
8-2006 - 10-2011
Customer Fulfilment Manager at E.ON

Education

1999 - 2002
BSc(Hons) 2:1 from University of Liverpool
2005 - 2006
Diploma in Management Studies from Nottingham Trent University

More Information

Social Presence :

Prographics :

Exp : 20 Location : West Midlands, England, United Kingdom Job Level : Mid-senior Designation : Head of Customer Communication & Engagement at British Gas
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Insights For Selling To Claire

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Refer to testimonials from well known people to highlight the value of your product
  • Clearly address the competitive aspects

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't be unorganized, be prepared for the pitch
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Claire is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Claire

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Claire move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Claire take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Claire

Personality Compatibility


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