Claire Parkins in

Claire Parkins

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Head of Customer Communication & Engagement at British Gas
📍 West Midlands, England, United Kingdom

Claire Parkins is a results-driven customer engagement leader, previously Head of Customer Communication at British Gas. She specializes in using data, Behavioural Science, and CRM strategy to enhance customer experience. Colleagues describe her as a pragmatic, empathetic, and focused leader who excels at driving complex projects. She holds a BSc from the University of Liverpool.

Outside of her corporate role, Claire is passionate about giving back to the community through volunteering. She enjoys participating in team-based charitable activities and actively supports causes she believes in, finding fulfillment in helping local communities.

She has a certification as a Behavioural Science Masterclass, applying principles of behavioural economics to transform customer communications.

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Experience
20 Years
Current Role
Head of Customer Communication & Engagement
Job Level
Mid-senior
Location
West Midlands, England, United Kingdom
Personality Overview

How Claire shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Claire cares about

Behavioural Science
Holds a Masterclass certification in this field and has a proven track record of using its principles to improve customer communications and engagement.
Customer Engagement
Her entire career, particularly at British Gas, has focused on transforming customer journeys and improving key metrics through innovative, data-led contact strategies.
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Career

Work history

10-2022
Head of Customer Communication & Engagement
British Gas
11-2020 - 9-2022
Customer Experience Lead
British Gas
2-2018 - 10-2020
Head of Marketing Communications and Transformation
British Gas Business
10-2011 - 1-2018
Senior Customer Communications Manager
British Gas Business
8-2006 - 10-2011
Customer Fulfilment Manager
E.ON
In the press

Media appearances

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Education
1999 - 2002
BSc(Hons) 2:1
University of Liverpool
2005 - 2006
Diploma in Management Studies
Nottingham Trent University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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