Claudia Legorreta is a consumer behavior expert with over 15 years of experience in market research across the FMCG and insurance sectors. As Subdirector at GNP Seguros, she leverages data-driven insights to guide market development and customer experience strategy. Colleagues describe her as disciplined, persistent, and highly committed.
Claudia is a recognized expert in her field, participating as a speaker at business transformation seminars. She shares her knowledge on topics including diversification strategy, digital innovation, and brand creation to help other business leaders grow.
Unique fact: She was recently a featured speaker at a major business seminar on diversification and digital innovation for brand launches.
Read the full overview →More than the product, they care about the effectiveness of the product. They like to act fast and expect others to do the same. They like to be in a position where they can control the conversation and terms.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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