Claudia Legorreta in

Claudia Legorreta

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Subdirectora de Desarrollo de Mercados y Experiencia del Cliente at GNP Seguros
📍 Mexico City, Mexico

Claudia Legorreta is a consumer behavior expert with over 15 years of experience in market research across the FMCG and insurance sectors. As Subdirector at GNP Seguros, she leverages data-driven insights to guide market development and customer experience strategy. Colleagues describe her as disciplined, persistent, and highly committed.

Claudia is a recognized expert in her field, participating as a speaker at business transformation seminars. She shares her knowledge on topics including diversification strategy, digital innovation, and brand creation to help other business leaders grow.

Unique fact: She was recently a featured speaker at a major business seminar on diversification and digital innovation for brand launches.

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Experience
17 Years
Current Role
Subdirectora de Desarrollo de Mercados y Experiencia del Cliente
Location
Mexico City, Mexico
Personality Overview

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Communication Style
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Priorities

Topics Claudia cares about

Customer Experience (CX)
Her role is centered on customer experience, and she recently earned a "Certificado ADCX 2024-4" from the CX Latam Institute, confirming her expertise.
Market Segmentation
She designed and implemented a strategic market segmentation tool at GNP to identify insurance needs and create targeted, data-driven value propositions.
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Career

Work history

9-2024
Subdirectora de Desarrollo de Mercados y Experiencia del Cliente
GNP Seguros
5-2022 - 8-2024
A&I Consumer Knowledge MKT Science Sr Manager
Procter & Gamble México
4-2019 - 5-2022
Innovation & Consumer Insight Manager
Church & Dwight Co., Inc.
8-2016 - 1-2019
Research Manager in Innovation and Product Development
Kantar
5-2015 - 7-2016
Market Research Specialist
Philip Morris México
In the press

Media appearances

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Education
2007 - 2008
Master
Universidad Europea
2020 - 2021
Diplomatura
Universidad del Valle de México
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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