Claudia Legorreta in

Claudia Legorreta

Sharpshooter · DISC type DC
Subdirectora de Desarrollo de Mercados y Experiencia del Cliente at GNP Seguros
📍 Mexico City, Mexico

Claudia Legorreta is a consumer behavior expert with over 15 years of experience in market research across the FMCG and insurance sectors. As Subdirector at GNP Seguros, she leverages data-driven insights to guide market development and customer experience strategy. Colleagues describe her as disciplined, persistent, and highly committed.

Claudia is a recognized expert in her field, participating as a speaker at business transformation seminars. She shares her knowledge on topics including diversification strategy, digital innovation, and brand creation to help other business leaders grow.

Unique fact: She was recently a featured speaker at a major business seminar on diversification and digital innovation for brand launches.

Read the full overview →
Experience
17 Years
Current Role
Subdirectora de Desarrollo de Mercados y Experiencia del Cliente
Location
Mexico City, Mexico
Personality Overview

How Claudia shows up

Thorough Evaluator
Fast But Analytical
ROI Driven

More than the product, they care about the effectiveness of the product. They like to act fast and expect others to do the same. They like to be in a position where they can control the conversation and terms.

Priorities

Topics Claudia cares about

Customer Experience (CX)
Her role is centered on customer experience, and she recently earned a "Certificado ADCX 2024-4" from the CX Latam Institute, confirming her expertise.
Market Segmentation
She designed and implemented a strategic market segmentation tool at GNP to identify insurance needs and create targeted, data-driven value propositions.
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Career

Work history

9-2024
Subdirectora de Desarrollo de Mercados y Experiencia del Cliente
GNP Seguros
5-2022 - 8-2024
A&I Consumer Knowledge MKT Science Sr Manager
Procter & Gamble México
4-2019 - 5-2022
Innovation & Consumer Insight Manager
Church & Dwight Co., Inc.
8-2016 - 1-2019
Research Manager in Innovation and Product Development
Kantar
5-2015 - 7-2016
Market Research Specialist
Philip Morris México
In the press

Media appearances

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Education
2007 - 2008
Master
Universidad Europea
2020 - 2021
Diplomatura
Universidad del Valle de México
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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