Claudia Legorreta

Sharpshooter
DISC Type : DC

Subdirectora de Desarrollo de Mercados y Experiencia del Cliente at GNP Seguros

Mexico City, Mexico

Overview

Claudia Legorreta is a consumer behavior expert with over 15 years of experience in market research across the FMCG and insurance sectors. As Subdirector at GNP Seguros, she leverages data-driven insights to guide market development and customer experience strategy. Colleagues describe her as disciplined, persistent, and highly committed.

Claudia is a recognized expert in her field, participating as a speaker at business transformation seminars. She shares her knowledge on topics including diversification strategy, digital innovation, and brand creation to help other business leaders grow.

Unique fact: She was recently a featured speaker at a major business seminar on diversification and digital innovation for brand launches.

Personality Overview

Thorough Evaluator

Fast But Analytical

ROI Driven

More than the product, they care about the effectiveness of the product.  They like to act fast and expect others to do the same. They like to be in a position where they can control the conversation and terms.

Topics They Care About

Customer Experience (CX)
Her role is centered on customer experience, and she recently earned a "Certificado ADCX 2024-4" from the CX Latam Institute, confirming her expertise.
Market Segmentation
She designed and implemented a strategic market segmentation tool at GNP to identify insurance needs and create targeted, data-driven value propositions.
Digital Innovation
As a featured speaker at a business seminar, she presented on leveraging digital innovation for new product launches and brand creation.

Media Appearances

Claudia has no verified media appearances

Work History

9-2024
Subdirectora de Desarrollo de Mercados y Experiencia del Cliente at GNP Seguros
5-2022 - 8-2024
A&I Consumer Knowledge MKT Science Sr Manager at Procter & Gamble México
4-2019 - 5-2022
Innovation & Consumer Insight Manager at Church & Dwight Co., Inc.
8-2016 - 1-2019
Research Manager in Innovation and Product Development at Kantar
5-2015 - 7-2016
Market Research Specialist at Philip Morris México

Education

2007 - 2008
Master from Universidad Europea
2020 - 2021
Diplomatura from Universidad del Valle de México

More Information

Social Presence :

Prographics :

Exp : 17 Location : Mexico City, Mexico Job Level : N/A Designation : Subdirectora de Desarrollo de Mercados y Experiencia del Cliente at GNP Seguros
URL has been copied!

Insights For Selling To Claudia

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Hold your ground without indulging in one-upmanship

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Don’t take too much time in sending them information if they ask for any
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Claudia is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Claudia

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Claudia move?

  • They can take decisions very fast if you manage to convince them.
  • Can Claudia take some risk or not?

  • The risks don’t matter much to them.

You And Claudia

Personality Compatibility


Other GNP Seguros Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.