Claudine Gabriele

Observer
DISC Type : ci

Marketing Director at Wiley

Edinburgh, Scotland, United Kingdom

Overview

Claudine is a Marketing Director at Wiley with over eight years of experience in B2B digital marketing, specializing in demand generation and conversion optimization. She holds a Master of Science in Marketing and has a background in managing strategy for companies in the life sciences sector.

Outside of her marketing career, Claudine shows an appreciation for nature and the outdoors. She has shared her enjoyment of taking walks and spotting wildlife like ducks and herons in Leith, highlighting a value for work-life balance and positive company culture.

She once worked at a company that gave all employees a day off just to have fun.

Personality Overview

Assertive

Example Seeker

Curious

They are likely to ask many questions and look heavily for supporting information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Topics They Care About

Demand Generation
Her core competency is managing and implementing B2B digital marketing campaigns specifically for demand generation.
B2B Marketing
Her entire career has been focused on B2B marketing roles, from strategy and execution to team management in the tech and life sciences space.
Company Culture
She has publicly celebrated company-wide "fun days, " indicating she values a positive and balanced work environment.

Media Appearances

Claudine has no verified media appearances

Work History

8-2025
Marketing Director at Wiley
9-2024 - 8-2025
Senior Marketing Manager at Wiley
1-2023 - 8-2024
Head of Marketing at Fios Genomics
5-2018 - 1-2023
Marketing Manager at Fios Genomics
9-2016 - 5-2018
Marketing Executive at Fios Genomics

Education

2015 - 2016
Master of Science - MS from University of Stirling
7-2009 - 1-2014
Bachelor’s Degree from University of Rome Tor Vergata

More Information

Social Presence :

Prographics :

Exp : 10 Location : Edinburgh, Scotland, United Kingdom Job Level : Mid-senior Designation : Marketing Director at Wiley
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Insights For Selling To Claudine

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Help them understand the risk aspect fully while inspiring confidence
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Claudine is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Claudine

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Claudine move?

  • They like to analyze well and then make their decisions.
  • Can Claudine take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Claudine

Personality Compatibility


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