Cynthia López

Sharpshooter
DISC Type : CD

Head of Marketing & Innovation / Directora de Unidad de Negocio – JAFRA Worldwide at JAFRA Cosmetics International

Mexico City Metropolitan Area

Overview

Cynthia López is a Business Unit Director with extensive experience leading brand and portfolio strategy for beauty and consumer goods companies like JAFRA and Genomma Lab in Mexico and the US. A graduate of the Instituto Politécnico Nacional, she is described by colleagues as a strategic, collaborative, and results-focused leader who excels at P&L governance and innovation.

She is passionate about continuous learning, having recently earned certifications in Customer Experience and Generative AI. Cynthia also took a career break for full-time parenting, demonstrating a commitment to her family alongside her professional ambitions.

Unique fact: Cynthia authored a publication on the key responsibilities for business unit directors in the direct sales and retail cosmetics industry.

Personality Overview

Precise But Practical

Thorough Evaluator

Rigorous & Demanding

They respond better to strong and respectful interactions.  They are less concerned about the product and more about its potential impact. They put a lot of effort into ensuring personal success.

Topics They Care About

Growth with Profitability
Her writing emphasizes the challenge of not just growing sales, but sustaining that growth with healthy profit margins, indicating a focus on sustainable business health.
Consumer Behavior Trends
She actively analyzes consumer behavior shifts like the "lipstick effect" and uses data from Google and TikTok to inform her strategy, showing a data-driven approach.
Omnichannel Strategy
She discusses the importance of balancing digital channels with the crucial role of physical stores to create a cohesive and valuable brand experience for customers.

Media Appearances

Cynthia has no verified media appearances

Work History

3-2022 - 1-2024
Head of Marketing & Innovation / Directora de Unidad de Negocio – JAFRA Worldwide at JAFRA Cosmetics International
7-2006 - 4-2022
Gerente Senior de Marca – Categoría Color at JAFRA Cosmetics International
1-2003 - 2-2006
Subdirectora de marketing (ZanZuis|Probelco|Genomma Lab) at Genomma Lab
8-2001 - 1-2003
Full-time parenting at Career Break
1-1997 - 7-2001
Gerente de Producto-Marca Color at JAFRA Cosmetics International

Education

9-1986 - 9-1990
Licenciatura en Relaciones Comerciales from Instituto Politécnico Nacional
7-2024 - 11-2024
Diploma of Education from Universidad Iberoamericana, Ciudad de México

More Information

Social Presence :

Prographics :

Exp : 29 Location : Mexico City Metropolitan Area Job Level : N/A Designation : Head of Marketing & Innovation / Directora de Unidad de Negocio – JAFRA Worldwide at JAFRA Cosmetics International
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Insights For Selling To Cynthia

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Be respectful but crisp
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Don't try too hard to forge relationships with them
  • Avoid being too verbose
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cynthia is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Cynthia

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Cynthia move?

  • If convinced, they can reach decisions quite fast.
  • Can Cynthia take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Cynthia

Personality Compatibility


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