Cynthia López
Login to view DISC.Cynthia López is a Business Unit Director with extensive experience leading brand and portfolio strategy for beauty and consumer goods companies like JAFRA and Genomma Lab in Mexico and the US. A graduate of the Instituto Politécnico Nacional, she is described by colleagues as a strategic, collaborative, and results-focused leader who excels at P&L governance and innovation.
She is passionate about continuous learning, having recently earned certifications in Customer Experience and Generative AI. Cynthia also took a career break for full-time parenting, demonstrating a commitment to her family alongside her professional ambitions.
Unique fact: Cynthia authored a publication on the key responsibilities for business unit directors in the direct sales and retail cosmetics industry.
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