Daniel Martell

Critic
DISC Type : C

Board Member at Florida Housing Finance Corporation

Jacksonville, Florida, United States

Overview

Daniel Martell is a seasoned executive at NextEra Energy Resources specializing in regulatory and political affairs. With over 20 years of experience in energy, land development, and government relations, his expertise is backed by a Juris Doctor from Nova Southeastern University and executive education from Harvard and Cornell.

As the son of Cuban exiles, Daniel is deeply committed to community service. He serves on multiple boards, including the Florida Housing Finance Corporation and the Florida State Hispanic Chamber of Commerce. He currently resides in his native Jacksonville, Florida, with his wife and three children.

He was appointed to the board of the Florida Housing Finance Corporation by the Speaker of the Florida House of Representatives.

Personality Overview

Precise

Objective Thinker

ROI Driven

They like to do things independently and don’t look for support from others.  They choose to analyze logically and value facts to emotions. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Energy Policy
He leads regulatory and political affairs for NextEra Energy's central region, managing legislative policy and relationships with state agencies.
Affordable Housing
Serves as a board member for the Florida Housing Finance Corporation, the state's affordable housing financier, demonstrating a commitment to community housing solutions.
Economic Development
As the former President and CEO of the Economic Council of Palm Beach County, he has direct experience in fostering business growth and prosperity.

Media Appearances

Meet Florida Housing's Board of Directors. Featured in Florida Housing Finance Corporation

See Now

Work History

4-2024
Board Member at Florida Housing Finance Corporation
3-2024
Vice President, Regulatory and Political Affairs, Central Region and Strategic Engagement at NextEra Energy Resources
6-2016
Vice President, State Legislative Affairs at Florida Power & Light Company
11-2012 - 6-2016
President and CEO at Economic Council of Palm Beach County
1-2007 - 11-2012
Vice President at Florida Crystals

Education

10-2022 - 10-2022
High Potential Leaders Program from Harvard Business School Executive Education
2010 - 2010
Certificate of Financial Management from Cornell University

More Information

Social Presence :

Prographics :

Exp : 22 Location : Jacksonville, Florida, United States Job Level : Senior Designation : Board Member at Florida Housing Finance Corporation
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Insights For Selling To Daniel

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be formal and objective, they will appreciate it more
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Daniel is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Daniel

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Daniel move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Daniel take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Daniel

Personality Compatibility


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