Daniel Peña

Inquirer
DISC Type : dc

Sr. Demand Generation Manager - North America at Wellhub

Mexico

Overview

Daniel is a growth leader with 18 years of experience scaling B2B companies. As Sr. Demand Generation Manager at Wellhub, he architects growth engines for the North American market, replicating his success in Mexico. Colleagues describe him as a strategic, innovative, and empowering leader who builds high-velocity teams.

He has a unique professional background having scaled growth for startups across four distinct markets: Seattle, San Francisco, Miami, and Mexico City.

Personality Overview

Judgemental

ROI Conscious

Upfront

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They care equally about the product and its potential impact.

Topics They Care About

Scaling Growth
His entire professional focus is on building and scaling growth engines, emphasizing that strategies must be adapted for a company's specific stage, from Series A to C.
Demand Generation
He focuses on solving common B2B demand gen problems, such as lead ghosting and the mistake of copying a market leader's strategy without differentiation.
Workplace Wellbeing
Working at Wellhub, he shares data on how prioritizing employee wellbeing directly improves business metrics, such as reducing healthcare costs and boosting performance.

Media Appearances

Daniel has no verified media appearances

Work History

4-2025
Sr. Demand Generation Manager - North America at Wellhub
9-2023 - 4-2025
Demand Generation Manager - LATAM at Wellhub
1-2022 - 3-2023
Global Head of Growth and Business Development at Aivo
8-2021 - 1-2022
Growth Marketing Lead at Runa
1-2021 - 8-2021
Demand Generation Associate at Runa

Education

2001 - 2006
Bachelor's degree from Tecnológico de Monterrey
Baccalauréat en administration des affaires from HEC Montréal

More Information

Social Presence :

Prographics :

Exp : 11 Location : Mexico Job Level : Middle Designation : Sr. Demand Generation Manager - North America at Wellhub
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Insights For Selling To Daniel

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Highlight the competitive differentiation of your product

DONT's

  • Avoid long winding pitches, stay objective
  • Don’t expect them to change their mind quickly if they say no once
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Daniel is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Daniel

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Daniel move?

  • Their decision making speed is somewhere in the middle.
  • Can Daniel take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Daniel

Personality Compatibility


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