Daniel Peña in

Daniel Peña

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Sr. Demand Generation Manager - North America at Wellhub
📍 Mexico

Daniel is a growth leader with 18 years of experience scaling B2B companies. As Sr. Demand Generation Manager at Wellhub, he architects growth engines for the North American market, replicating his success in Mexico. Colleagues describe him as a strategic, innovative, and empowering leader who builds high-velocity teams.

He has a unique professional background having scaled growth for startups across four distinct markets: Seattle, San Francisco, Miami, and Mexico City.

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Experience
11 Years
Current Role
Sr. Demand Generation Manager - North America
Job Level
Middle
Location
Mexico
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Daniel cares about

Scaling Growth
His entire professional focus is on building and scaling growth engines, emphasizing that strategies must be adapted for a company's specific stage, from Series A to C.
Demand Generation
He focuses on solving common B2B demand gen problems, such as lead ghosting and the mistake of copying a market leader's strategy without differentiation.
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Career

Work history

4-2025
Sr. Demand Generation Manager - North America
Wellhub
9-2023 - 4-2025
Demand Generation Manager - LATAM
Wellhub
1-2022 - 3-2023
Global Head of Growth and Business Development
Aivo
8-2021 - 1-2022
Growth Marketing Lead
Runa
1-2021 - 8-2021
Demand Generation Associate
Runa
In the press

Media appearances

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Education
2001 - 2006
Bachelor's degree
Tecnológico de Monterrey
Baccalauréat en administration des affaires
HEC Montréal
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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