Dave Martin

Go-getter
DISC Type : d

Director of Digital, Data and Technology at Anglian Water Services

Lincolnshire, England, United Kingdom

Overview

Dave Martin is the Director of Digital, Data and Technology at Anglian Water Services, where he leads strategic change by modernizing the companys technology landscape. An experienced technology leader with a background at Capgemini and Tata Steel, he focuses on leveraging digital and data to meet customer and environmental goals. He is a graduate of Nottingham Trent University.

He believes the concept of a standalone digital department is outdated, viewing it instead as a strategic layer embedded across all business functions.

Personality Overview

Self-Confident

Direct & Candid

Vision Oriented

They care equally about the product and its potential impact.  They respond well to confident salespeople. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Digital Transformation
Champions embedding digital capabilities across all business functions to enhance customer engagement and create value, rather than siloing it within one department.
Sustainable Technology
Connects technology initiatives directly to environmental goals, highlighting projects that reduce both operational costs and the company's carbon footprint through cloud migration.
Data-Driven Operations
Focuses on using smart technologies like drones and satellite imagery for leak detection and building a common data environment to improve efficiency.

Media Appearances

Dave has no verified media appearances

Work History

1-2023
Director of Digital, Data and Technology at Anglian Water Services
2-2019 - 1-2023
CTO at Anglian Water Services
1-2015 - 1-2019
Managing Consultant at Capgemini
3-2014 - 12-2014
Enterprise Architecture Manager at Tata Steel
1-2011 - 2-2014
Manager Workplace Solutions Group at Tata Steel

Education

Education details unavailable from Nottingham Trent University

More Information

Social Presence :

Prographics :

Exp : 32 Location : Lincolnshire, England, United Kingdom Job Level : Mid-senior Designation : Director of Digital, Data and Technology at Anglian Water Services
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Insights For Selling To Dave

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Get to the point quickly instead of spending too much time on pleasantries
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Avoid long winding pitches, stay objective
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dave is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Dave

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Dave move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Dave take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Dave

Personality Compatibility


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