Dave Peticolas

Go-getter
DISC Type : d

VP of Software Engineering at Natera

Portland, Oregon, United States

Overview

Dave is the VP of Software Engineering at Natera, with extensive experience leading large technology teams at companies like Myriad Genetics. He holds degrees from the University of California, Davis and The University of Texas at Austin. Colleagues describe him as reliable, brilliant, and dependable.

Outside of his executive role, Dave has a deep intellectual curiosity, enjoying reading academic papers on complex topics like distributed systems and cryptography. He also shows interest in community organizations and innovative talent development strategies like apprenticeships.

Unique fact: Dave enjoys his craft so much that he has taught it in a formal classroom environment just for fun.

Personality Overview

Direct & Candid

Self-Confident

Decisive

They can be nudged to make faster decisions by offering what they value.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They care equally about the product and its potential impact.

Topics They Care About

Engineering Leadership
He has a history of progressive leadership, managing teams of up to 130 and shaping company-wide technology strategy at his previous roles.
Cloud Observability
He has hands-on experience deploying observability stacks (DataDog, SumoLogic) and continues to prioritize it, as seen in recent hiring posts for platform engineering.
Distributed Systems
Demonstrates a personal passion for this complex topic by sharing and reading classic academic papers for his own enjoyment and learning.

Media Appearances

Dave has no verified media appearances

Work History

6-2025
VP of Software Engineering at Natera
4-2023 - 5-2025
Senior Vice President of Technology at Myriad Genetics
5-2021 - 4-2023
VP of Software Engineering at Myriad Genetics
10-2019 - 5-2021
Senior Director of Software Engineering at Myriad Genetics
7-2017 - 11-2017
Principal Engineer and Manager, Site Reliability Engineering at Counsyl

Education

1995 - 2000
M.S. from University of California, Davis
1989 - 1993
B.S. from The University of Texas at Austin

More Information

Social Presence :

Prographics :

Exp : 21 Location : Portland, Oregon, United States Job Level : Senior Designation : VP of Software Engineering at Natera
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Insights For Selling To Dave

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Get to the point quickly instead of spending too much time on pleasantries
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Avoid long winding pitches, stay objective
  • Avoid repeating yourself or making generalizations
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dave is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Dave

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Dave move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Dave take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Dave

Personality Compatibility


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