David Cummings

Energizer
DISC Type : I

Senior Vice President, Global Sales Operations at Salesforce

Greater Indianapolis, United States

Overview

David Cummings is the Senior Vice President of Global Sales Operations at Salesforce, having advanced through the company after its acquisition of ExactTarget. Colleagues note his supreme knowledge of process from both a functional and technical perspective. He holds a degree in Architecture from The University of Texas at Arlington.

While his career is in technology, Davids academic background in architecture suggests an appreciation for design, structure, and creative problem-solving. This unique combination of analytical and artistic thinking likely shapes his innovative approach to building and optimizing complex sales systems.

David successfully transitioned from studying Architecture to building a distinguished career in global technology sales operations.

Personality Overview

Imaginative

Enthusiastic

Believer

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are people oriented, friendly and like creating new connections. They are naturally enthusiastic, so take their promise with a pinch of salt.

Topics They Care About

Global Sales Operations
He has dedicated over a decade to leading and scaling sales operations teams at both Salesforce and ExactTarget, reaching the SVP level.
Process Optimization
Peers describe him as having a supreme ability to understand and support processes from both a functional and technical viewpoint, prioritizing performance and reusability.
Architectural Design
[Predicted] His university degree in Architecture suggests an underlying interest in structure, systems, and creative design principles that may influence his professional work.

Media Appearances

David has no verified media appearances

Work History

2-2024
Senior Vice President, Global Sales Operations at Salesforce
8-2022 - 7-2024
Vice President, Sales Operations at Salesforce
2-2021 - 8-2022
Senior Director, Sales Operations at Salesforce
6-2012 - 6-2013
Analyst, Global Sales Operations at ExactTarget
9-2008 - 6-2012
Channel Sales Manager at ExactTarget

Education

2002 - 2005
Architecture from The University of Texas at Arlington

More Information

Social Presence :

Prographics :

Exp : 9 Location : Greater Indianapolis, United States Job Level : Leadership Designation : Senior Vice President, Global Sales Operations at Salesforce
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Invite them for a lunch or a drink/coffee
  • Use phrases like ‘people will love’, ‘massive impact’ etc.

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid cutting into their flow
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from David

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will David move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can David take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And David

Personality Compatibility


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