David Stuffer in

David Stuffer

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Head of MBUX Navigation & Augmented Reality, MB.OS, R&D at Mercedes-Benz AG
📍 Stuttgart, Baden-Württemberg, Germany

David Stuffer is the Head of MBUX Navigation & Augmented Reality at Mercedes-Benz, leading large teams in product design and technical development for connected car services. His expertise lies in steering in-vehicle digital experiences. He holds a degree in Business Administration from Università Bocconi.

Outside of his direct role, David shows a keen interest in the broader automotive industrys evolution, following innovators like Tesla. He also appears to keep up with current events, indicated by his interest in publications like The New York Times.

Unique fact: His team was the first automotive OEM to integrate Microsoft Intune directly into a vehicles operating system.

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Experience
26 Years
Current Role
Head of MBUX Navigation & Augmented Reality, MB.OS, R&D
Job Level
Mid-senior
Location
Stuttgart, Baden-Württemberg, Germany
Personality Overview

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Priorities

Topics David cares about

In-Vehicle Experience
Leads the MBUX Navigation and Augmented Reality unit, and has overseen the integration of streaming services like Disney+ into vehicles.
Strategic Partnerships
Has driven collaborations with major tech companies, including Microsoft for productivity tools and Sony for in-car entertainment.
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Career

Work history

7-2025
Head of MBUX Navigation & Augmented Reality, MB.OS, R&D
Mercedes-Benz AG
1-2023 - 6-2025
Head of “Connected Services”; MB.OS, R&D
Mercedes-Benz AG
3-2021 - 6-2023
Senior Manager “Connected Services & On-Demand Functions”
Mercedes-Benz AG
9-2015 - 10-2022
Senior Manager “Connected Car Strategy, Portfolio/Release Management & Internationalization”
Mercedes-Benz AG
8-2012 - 8-2015
Senior Manager “After-Sales Services for connected cars & trucks”
Mercedes-Benz AG
In the press

Media appearances

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Education
1992 - 1999
Dottore in Economia Aziendale (University degree)
Università Bocconi
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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