Deepak Lamba

Evaluator
DISC Type : Dsc

Chief Revenue Officer (CRO) at CleverTap

Delhi, India

Overview

Deepak Lamba is the Chief Revenue Officer at CleverTap, with over 17 years of experience scaling B2B SaaS enterprises. A Bachelor of Technology from Kurukshetra University, he specializes in GTM execution and international expansion. Colleagues describe him as a "versatile sales wizard, " a "peoples champion, " and a "result-oriented sales leader. "

He is deeply passionate about building and coaching high-performing teams, recently describing a sales training session as a "war room" designed to turn his team into "sales warriors. " His focus extends to continuous learning and driving growth.

He successfully scaled Hubilos revenue from 0 to $15M ARR in just 24 months.

Personality Overview

Fast But Analytical

Thorough Evaluator

Quality Focused

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Revenue Growth
His career is defined by scaling revenue for B2B SaaS firms, having delivered over $60M in ARR across various leadership roles.
GTM Execution
He founded his own consultancy, Revenue Circui, to help companies optimize their Go-To-Market strategies for global markets like North America, EMEA, and APAC.
AI in Marketing
He is actively discussing how AI is transforming marketing from reactive to predictive, enabling real-time personalized customer journeys.

Media Appearances

Deepak Lamba - Chief Revenue Officer at Clevertap - ZoomInfo. Featured in ZoomInfo

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Work History

6-2025
Chief Revenue Officer (CRO) at CleverTap
11-2023
Vice President Enterprise Sales at BetterPlace
11-2023 - 4-2025
Vice President Business at BetterPlace
1-2023 - 12-2023
Vice President of Global Sales at Hubilo
12-2021
Co-Founder at Revenue Circuit

Education

2004 - 2008
Bachelor of Technology (B.Tech.) from Kurukshetra University
1990 - 2004
Education details unavailable from St Therese's convent school
4-1990 - 3-2004
High School Diploma from St. Theresa's Convent Sr. Sec. School

More Information

Social Presence :

Prographics :

Exp : 17 Location : Delhi, India Job Level : Senior Designation : Chief Revenue Officer (CRO) at CleverTap
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Insights For Selling To Deepak

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Deepak is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Deepak

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Deepak move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Deepak take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Deepak

Personality Compatibility


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