Diego Faraone

Questioner
DISC Type : c

Coordinator of CX and BPO Management at SumUp

São Paulo, São Paulo, Brazil

Overview

Diego Faraone is a Customer Experience leader at SumUp with 15 years of expertise in CX, CS, and BPO management, directing teams of over 500 people. A psychologist by training, he is also certified in MBTI® and Lean Six Sigma, and is currently pursuing a postgraduate degree in AI and Business. Colleagues describe him as competent, strategic, and empathetic.

He is deeply passionate about building strong, collaborative team cultures. Diego actively fosters unity and motivation by engaging in company events and celebrating team successes, such as achieving a 9. 5 rating on the Reclame Aqui platform, which he considers a point of pride.

Uniquely, he combines his formal education in Psychology with large-scale operational leadership to build high-performance teams.

Personality Overview

Cautious & Analytical

Value Seeker

Not Easily Convinced

It is quite likely of them to ask for pricing or other concessions.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

High-Performance Teams
Leverages his psychology background and MBTI certification to develop highly engaged and effective teams focused on consistent results.
Customer Journey
Passionate about optimizing the end-to-end customer experience, as shown by his team achieving a coveted 9. 5 rating on Reclame Aqui.
BPO Management
Expert in managing large BPO structures to drive operational efficiency and cost-effectiveness while maintaining high quality standards.

Media Appearances

Diego has no verified media appearances

Work History

8-2023
Coordinator of CX and BPO Management at SumUp
9-2021 - 7-2023
Training & Development | Quality Coordinator at SumUp
6-2021 - 9-2021
Logistics Coordinator | SumUp at SumUp
3-2018 - 10-2018
Team Manager at Teleperformance Brazil
9-2016 - 3-2018
Analista de Treinamento at NovaQuest Serviços Financeiros

Education

10-2025 - 11-2026
Postgraduate Degree from Pontifícia Universidade Católica do Paraná
5-2025 - 5-2026
Pós-graduação Lato Sensu - Especialização from FAAP - Fundação Armando Alvares Penteado

More Information

Social Presence :

Prographics :

Exp : 12 Location : São Paulo, São Paulo, Brazil Job Level : Junior Designation : Coordinator of CX and BPO Management at SumUp
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Insights For Selling To Diego

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Diego is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Diego

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Diego move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Diego take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Diego

Personality Compatibility


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