Dina Elnaggar

Questioner
DISC Type : c

Brand Manager at Carlsberg Group

Denmark

Overview

Dina is a results-driven Brand Manager at Carlsberg Group with extensive experience in the Pharmaceutical and FMCG sectors. A graduate of Copenhagen Business School, she specializes in marketing strategy and product development, with a proven ability to expand brand portfolios and execute long-term strategic plans.

Beyond her professional achievements, Dina holds a genuine personal passion for the beauty, fashion, and luxury industries. This interest informs her marketing perspective and analytical approach to consumer trends and high-end markets.

She successfully launched the non-alcoholic beverage Moussy in Egypt, exceeding sales targets by over 15% within the first six months.

Personality Overview

Value Seeker

Not Easily Convinced

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They prefer to fully evaluate every situation.

Topics They Care About

New Market Entry
She has direct experience launching new products into new regions, demonstrated by spearheading the inaugural launch of a non-alcoholic beverage in the Egyptian market.
Portfolio Strategy
She optimized the Somersby product portfolio in Western Europe, creating an analysis cycle that led to a significant 60% reduction in scrap costs.
Agency Management
Her experience includes overseeing the procurement and management of media and creative agencies to support brand launches and marketing campaigns.

Media Appearances

Dina has no verified media appearances

Work History

3-2023
Brand Manager at Carlsberg Group
6-2022 - 3-2023
Project Manager at Carlsberg Group
9-2021 - 5-2022
Regional Manager at Carlsberg Group
1-2020 - 2-2021
Master Thesis Project at Novo Nordisk
8-2019 - 10-2020
Student Assistant in Medical Affairs Biopharm at Novo Nordisk

Education

9-2018 - 2-2021
Master of Science - MS from Copenhagen Business School
2017 - 2018
Bachelor Exchange Semester from University of Exeter

More Information

Social Presence :

Prographics :

Exp : 6 Location : Denmark Job Level : Middle Designation : Brand Manager at Carlsberg Group
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Insights For Selling To Dina

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasise more on facts and measurable benefits
  • Back up any claims with data and numbers

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dina is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Dina

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Dina move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Dina take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Dina

Personality Compatibility


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