Ed Child in

Ed Child

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Global Head Consumer Data & Digital Analytics at Costa Coffee
📍 United Kingdom

Ed is a global data, analytics, and AI leader at Costa Coffee, specializing in transforming complex organizations into data-driven businesses. With a background at Walmart and Asda, he excels at translating data into measurable outcomes like revenue growth and customer engagement. People describe him as innovative, collaborative, and a grounded leader with deep technical rigor.

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Experience
25 Years
Current Role
Global Head Consumer Data & Digital Analytics
Location
United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Ed cares about

Data-Driven Transformation
His entire career focuses on turning large companies into data-centric organizations, a topic he recently discussed on the "To Affinity and Beyond" podcast.
Applied AI in Business
A recent graduate of Oxford's "AI for Business" program, he actively discusses how AI can deliver genuine commercial results rather than just adding to corporate noise.
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Career

Work history

6-2021
Global Head Consumer Data & Digital Analytics
Costa Coffee
6-2019 - 5-2021
Head of Enterprise Data Products & Insight
Studio Retail Limited
8-2017 - 5-2019
Head of Customer Data & Data Science
Asda
8-2015 - 8-2017
Director - Global Customer Insight & Analytics
Walmart
5-2014 - 8-2015
Head of Customer Data & Marketing Effectiveness
Asda
In the press

Media appearances

Papa Johns + Costa Coffee: AI On The Prize. Featured in YouTube
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Customer data veteran Ed Child departs Studio Retail for Costa Coffee. Featured in Retail Tech Innovation Hub
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Education
2-2024 - 2-2025
Exec Diploma
Saïd Business School, University of Oxford
Award Email Marketing
Institute of Data and Marketing (IDM)
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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