Ed Child

Trailblazer
DISC Type : ID

Global Head Consumer Data & Digital Analytics at Costa Coffee

United Kingdom

Overview

Ed is a global data, analytics, and AI leader at Costa Coffee, specializing in transforming complex organizations into data-driven businesses. With a background at Walmart and Asda, he excels at translating data into measurable outcomes like revenue growth and customer engagement. People describe him as innovative, collaborative, and a grounded leader with deep technical rigor.

Personality Overview

Friendly But Fast

Persuasive

Assertive

They respond better to a combination of speed and relationship.  They like to keep things under control. They do not mind taking risks and can make hard decisions, if necessary.

Topics They Care About

Data-Driven Transformation
His entire career focuses on turning large companies into data-centric organizations, a topic he recently discussed on the "To Affinity and Beyond" podcast.
Applied AI in Business
A recent graduate of Oxford's "AI for Business" program, he actively discusses how AI can deliver genuine commercial results rather than just adding to corporate noise.
Consumer & Loyalty Data
As the head of consumer data at Costa Coffee, he is responsible for leveraging data from one of the UK's largest loyalty schemes to drive personalization.

Media Appearances

Papa Johns + Costa Coffee: AI On The Prize. Featured in YouTube

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Customer data veteran Ed Child departs Studio Retail for Costa Coffee. Featured in Retail Tech Innovation Hub

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Costa Coffee hires Child for global data analytics role. Featured in Decision Marketing

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Work History

6-2021
Global Head Consumer Data & Digital Analytics at Costa Coffee
6-2019 - 5-2021
Head of Enterprise Data Products & Insight at Studio Retail Limited
8-2017 - 5-2019
Head of Customer Data & Data Science at Asda
8-2015 - 8-2017
Director - Global Customer Insight & Analytics at Walmart
5-2014 - 8-2015
Head of Customer Data & Marketing Effectiveness at Asda

Education

2-2024 - 2-2025
Exec Diploma from Saïd Business School, University of Oxford
Award Email Marketing from Institute of Data and Marketing (IDM)

More Information

Social Presence :

Prographics :

Exp : 25 Location : United Kingdom Job Level : N/A Designation : Global Head Consumer Data & Digital Analytics at Costa Coffee
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Insights For Selling To Ed

During A Call Or A Meeting

DO's

  • Talk about yourself and some of your achievements at the start of the conversation
  • Help them visualize the impact of their decision
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ed is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Ed

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Ed move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Ed take some risk or not?

  • They can take risks if necessary.

You And Ed

Personality Compatibility


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