Ed Kernan

Enthusiast
DISC Type : i

Marketing + Purpose Director, Co-op Experiences at PCC Community Markets

Greater Seattle Area, United States

Overview

Ed has no verified overview

Personality Overview

Optimistic

Consensus Focused

Non-Confrontational

They are more about building relationships than just cutting deals.  Unlike D or C types, they are convinced more by stories and testimonials. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Ed has no verified topics they care about

Media Appearances

Ed has no verified media appearances

Work History

5-2024
Marketing + Purpose Director, Co-op Experiences at PCC Community Markets
2-2022 - 2-2024
Director of Culinary Operations at Our Place
9-2017 - 2-2022
Manager, Culinary Operations - Nationwide at Sur La Table
5-2016 - 9-2017
Culinary Manager, Stores - Nationwide at Sur La Table
6-2014 - 5-2016
Senior Resident Chef - West Region at Sur La Table

Education

1998 - 2002
Bachelor's degree from John Carroll University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Greater Seattle Area, United States Job Level : Mid-senior Designation : Marketing + Purpose Director, Co-op Experiences at PCC Community Markets
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Insights For Selling To Ed

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Compliment them about their personality if you get a chance
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ed is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Ed

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Ed move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Ed take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Ed

Personality Compatibility


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