Ed Tapley

Pioneer
DISC Type : ids

Head of Business Development at Podium

Melbourne, Victoria, Australia

Overview

Ed Tapley is the Head of Business Development at Podium, where he has risen through the ranks from roles in partnerships and ecosystem leadership. He specializes in leveraging AI and modern communication platforms to drive growth for local businesses, with a strong focus on the automotive industry. He is an alumnus of Victoria University of Wellington and holds ITIL and ArchiMate certifications. Colleagues describe him as professional, driven, and intelligent.

Personality Overview

Dynamic But Sincere

Driven But Considerate

Friendly But Fast

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

AI for Local Business
Leads the charge in bringing Podium's AI Agents to businesses across Australia, frequently speaking on how agentic AI can improve profitability and scale for SMBs.
Automotive Retail Tech
A frequent speaker at automotive industry summits, focusing on digital strategy and technology adoption for dealerships and auto repair shops.
Strategic Partnerships
His career progression through roles like 'Ecosystem Lead' shows a strong focus on building and managing B2B partnerships to drive growth.

Media Appearances

Ed has no verified media appearances

Work History

4-2025
Head of Business Development at Podium
10-2023 - 5-2025
Ecosystem Lead at Podium
7-2022 - 12-2023
Business Development Manager - Partnerships at Podium
9-2018 - 9-2019
Account Executive at Planday
11-2017 - 9-2018
Account Executive at Good e-Learning

Education

Bachelor of Arts (B.A.) from Victoria University of Wellington

More Information

Social Presence :

Prographics :

Exp : 6 Location : Melbourne, Victoria, Australia Job Level : Mid-senior Designation : Head of Business Development at Podium
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Insights For Selling To Ed

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Build a trustworthy relationship while keeping the product center-stage
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ed is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Ed

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Ed move?

  • They are generally fast movers and can take quick decisions
  • Can Ed take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Ed

Personality Compatibility


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