Eduardo is a Director of Strategic Planning and Customer Intelligence with over 20 years of experience turning market and customer data into executable strategy. A former Bain consultant and Stanford MBA, he has a strong background in advising C-suite leaders. Colleagues describe him as highly analytical, strategic, and deeply thoughtful.
He once helped shape the retail execution and innovation strategy for The Coca-Cola Companys massive $48 billion beverage portfolio.
Read the full overview →They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships. They usually prefer to drive the conversation.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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