Edwina Trenchard-Smith (she/her)

Enigma
DISC Type : dic

Head of Employee Engagement at Westpac Group

Greater Sydney Area, Australia

Overview

Edwina has no verified overview

Personality Overview

Challenger

Fast Follower

Persuasive & Assertive

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Edwina has no verified topics they care about

Media Appearances

Edwina has no verified media appearances

Work History

3-2024
Head of Employee Engagement at Westpac Group
10-2019 - 3-2024
Principal at IAG
9-2018 - 9-2019
Head of Employee Experience at Foxtel
4-2018 - 8-2018
Senior Generalist (Consulting) at Foxtel
7-2014 - 1-2018
Head of Talent at Scentre Group (Owner and Operator of Westfield in Aus and NZ)

Education

MBA from Macquarie Graduate School of Management (MGSM)
Bachelor of International Studies from The University of British Columbia

More Information

Social Presence :

Prographics :

Exp : 20 Location : Greater Sydney Area, Australia Job Level : Mid-senior Designation : Head of Employee Engagement at Westpac Group
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Insights For Selling To Edwina

During A Call Or A Meeting

DO's

  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary

DONT's

  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Avoid making offhand commitments, understand the root of their concerns first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Edwina is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Edwina

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Edwina move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Edwina take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Edwina

Personality Compatibility


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