Elizabeth Blass 🌻

Pioneer
DISC Type : DSI

Chief Customer Officer at Karbon

San Francisco, California, United States

Overview

Elizabeth is the Chief Customer Officer at Karbon, leading the global customer success organization. An author, speaker, and creator of the "NBA (Next Best Action) Framework™, " she has over 15 years of experience driving revenue and building customer-centric teams in technology. Colleagues describe her as an empathetic, visionary, and professional leader with tremendous passion.

Elizabeth is a vocal advocate for women in tech, serving as an advisor for Wednesday Women and a mentor to others in the field. She is also a passionate supporter of womens sports, a topic she highlights in her professional headline, blending her personal advocacy with her professional identity.

She recently co-authored and published "The Customer Success Talent Playbook, " a guide for professionals navigating career paths in the CS industry.

Personality Overview

Friendly But Fast

Decisive But Friendly

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

Customer Success
As a Chief Customer Officer and a "Top 100 Customer Success Strategist, " this is her core professional focus. She recently co-authored a book on the topic.
Action-Oriented Frameworks
She created the proprietary "Next Best Action (NBA) Framework™" to help leaders make decisions and drive momentum, which she frequently speaks about.
AI in Business
Lists "AI Enthusiast" in her title and holds a certification in Agentic AI Business Strategy, indicating a strong interest in its application and a desire to stay current.

Media Appearances

Karbon appoints Elizabeth Blass as Chief Customer Officer. Featured in Karbon HQ

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Karbon Names Elizabeth Blass Chief Customer Officer. Featured in The CS Cafe

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Work History

12-2023
Chief Customer Officer at Karbon
11-2023
Advisor at Wednesday Women
6-2021 - 11-2023
Chief Customer Officer at TrustArc
3-2016 - 6-2021
Senior Vice President, Client Services at TrustArc
4-2014 - 3-2016
Vice President, Client Services at TrustArc

Education

2014 - 2015
Master's degree from Michigan State University - Eli Broad College of Business
1996 - 1997
Business Management from University of Iowa

More Information

Social Presence :

Prographics :

Exp : 21 Location : San Francisco, California, United States Job Level : Leadership Designation : Chief Customer Officer at Karbon
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Insights For Selling To Elizabeth

During A Call Or A Meeting

DO's

  • During followups, use calls or text if needed, they should be fine
  • Keep your pitch focused on the impact but nurture the relationship too
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Elizabeth is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Elizabeth

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Elizabeth move?

  • They are generally fast movers and can take quick decisions
  • Can Elizabeth take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Elizabeth

Personality Compatibility


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