Elizabeth Obediente

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DISC Type : cd

Leader of Strategy Planning and Transformation – IE:EGL at Tecnológico de Monterrey

Monterrey, Nuevo León, Mexico

Overview

Elizabeth Obediente is a strategy and innovation leader at Tecnológico de Monterrey with over 20 years of experience in consulting and project management. Her expertise spans technology startups, the energy sector, and entrepreneurship. She holds an Executive MBA from EADA Business School and a Masters in Geological Sciences.

Elizabeth is passionate about driving sustainable change and fostering long-term business success. This is demonstrated by her work in renewable energy and her current focus on helping family-owned enterprises thrive across generations. She values resilience and building solid foundations for growth.

She co-founded Co2impact, a company focused on developing energy efficiency and renewable energy projects in Latin America.

Personality Overview

Demanding

Hard To Convince

ROI Conscious

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They don’t always try to control the conversation but neither do they like yielding it fully. They respond well to confident salespeople.

Topics They Care About

Family Business Legacy
Her recent work and posts center on helping Latin American family enterprises grow and ensure continuity, particularly through the Family Business Forum LATAM.
Emerging Tech Adoption
She has recently written about how family businesses can leverage technologies like AI, Big Data, and IoT as a strategic asset for growth and transformation.
Sustainable Mobility
As a product leader at Iomob, she championed innovative features that enabled users to choose greener modes of transport and reduce their carbon footprint.

Media Appearances

Elizabeth has no verified media appearances

Work History

5-2025
Leader of Strategy Planning and Transformation – IE:EGL at Tecnológico de Monterrey
7-2024
Senior Advisor at Iomob - The Internet of Mobility
12-2021 - 7-2024
Director of Product at Iomob - The Internet of Mobility
10-2020 - 12-2021
Product Manager at Iomob - The Internet of Mobility
7-2024 - 5-2025
Director of Consulting and Engagement at Instituto de Familias Empresarias del Tecnológico de Monterrey IFEM

Education

2015 - 2017
Executive MBA. Business School from EADA Business School
9-2023 - 12-2023
Certificate in Global Warming: The Science of Climate Change from University of Chicago

More Information

Social Presence :

Prographics :

Exp : 11 Location : Monterrey, Nuevo León, Mexico Job Level : Mid-senior Designation : Leader of Strategy Planning and Transformation – IE:EGL at Tecnológico de Monterrey
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Insights For Selling To Elizabeth

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Stress on the business value that your product offers
  • Be crisp while making the pitch

DONT's

  • Refrain from asking too many questions
  • Don’t try to be an alpha salesperson, give them equal space
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Elizabeth is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Elizabeth

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Elizabeth move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Elizabeth take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Elizabeth

Personality Compatibility


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