Ellie Lynch

Go-getter
DISC Type : d

Business Development, Strategic at Rokt

Brooklyn, New York, United States

Overview

Ellie Lynch is a business development professional at Rokt, focusing on helping restaurant and beverage companies maximize value from every customer order. Her background is in enterprise software sales and corporate sustainability with companies like Datamaran. She holds a MEDDPICC Masterclass certification and a Bachelors degree from the University of Adelaide.

Ellie has a keen interest in restaurant industry leadership, drawing insights from events focused on women leaders. She believes in staying close to the customer, creating intentional feedback loops, and focusing on measurable impact.

Unique fact: Ellie believes the confirmation screen after an order is the most valuable, yet underutilized, moment for brands to engage with customers to drive profit and loyalty.

Personality Overview

Challenger

Vision Oriented

Self-Confident

They don’t always try to control the conversation but neither do they like yielding it fully.  They respond well to confident salespeople. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Post-Purchase Engagement
Focuses on leveraging the post-order confirmation screen as a critical moment for brands to connect with customers, drive profit, and build loyalty.
ESG & Sustainability
Previously worked at Datamaran and actively posts about ESG reporting frameworks like CSRD, ISSB, and GRI, indicating a strong interest in corporate sustainability.
Restaurant & Bev Tech
Her current role is dedicated to serving the restaurant and beverage industry, helping companies get the most value out of their digital transactions.

Media Appearances

Ellie Lynch – Business Development, Strategic at ROKT. Featured in The Org

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Work History

12-2025
Business Development, Strategic at Rokt
7-2024 - 12-2025
Senior Enterprise BDR at Datamaran
5-2023 - 7-2024
Enterprise Business Development Representative at Datamaran
7-2022 - 5-2023
Cafe Host and Barista at Ruby's Cafe
6-2022 - 1-2023
Practice Manager at Park Avenue Medical Concierge

Education

8-2018 - 7-2022
Bachelor's degree from University of Adelaide
11-2019 - 3-2020
Bachelor's degree from University of Leeds

More Information

Social Presence :

Prographics :

Exp : 8 Location : Brooklyn, New York, United States Job Level : N/A Designation : Business Development, Strategic at Rokt
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Insights For Selling To Ellie

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Stress on the business value that your product offers
  • Refer to testimonials from others in similar positions

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don't try too hard to get friendly, let it happen with time
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ellie is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Ellie

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Ellie move?

  • Their decision making speed is somewhere in the middle.
  • Can Ellie take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Ellie

Personality Compatibility


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