Ellie Todd

Commander
DISC Type : D

Assistant Brand Manager at Diageo

London, England, United Kingdom

Overview

Ellie Todd is an Assistant Brand Manager at Diageo, focusing on the Luxury Vodka and Seedlip portfolios. Her career includes brand management at Greene King and extensive shopper marketing experience with iconic brands like Guinness, Pimms, and Baileys. She holds both a Bachelors and a Masters degree from Nottingham Trent University.

Ellie demonstrates a strong passion for creative excellence in advertising, drawing inspiration from award-winning campaigns. Her work across both traditional spirits and pioneering non-alcoholic brands suggests an interest in evolving consumer trends and market innovation, particularly within the beverage industry.

She has managed a diverse portfolio, from a historic brand like Guinness to the leading non-alcoholic spirit, Seedlip.

Personality Overview

Candid & Clear

Very Quick

Impact-Driven

They respond better to strong and respectful interactions.  They are not focused on building rapport and relationships. More than the product, they care about the effectiveness of the product.

Topics They Care About

Luxury Brand Management
Currently manages luxury vodka and the premium non-alcoholic spirit Seedlip for Diageo, focusing on high-end consumer markets.
Creative Advertising
Showed appreciation for innovative, award-winning creative campaigns, indicating a passion for the storytelling and execution behind great marketing.
Shopper Marketing
Possesses significant experience leading shopper marketing for major Diageo brands, including Guinness, Baileys, Pimms, and Smirnoff.

Media Appearances

Ellie has no verified media appearances

Work History

11-2024
Assistant Brand Manager at Diageo
5-2024 - 11-2024
Brand Manager at Greene King
11-2023 - 5-2024
Shopper Marketing Manager - Pimms, Baileys & Smirnoff at Diageo
6-2023 - 5-2024
Senior Account Manager at RPM
11-2022 - 10-2023
Shopper Marketing Manager - Guinness at Diageo

Education

2017 - 2018
Master's degree from Nottingham Trent University
2014 - 2017
Bachelor of Arts - BA from Nottingham Trent University

More Information

Social Presence :

Prographics :

Exp : 5 Location : London, England, United Kingdom Job Level : Middle Designation : Assistant Brand Manager at Diageo
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Insights For Selling To Ellie

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ellie is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Ellie

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Ellie move?

  • They can take decisions very fast if you manage to convince them.
  • Can Ellie take some risk or not?

  • The risks don’t matter much to them.

You And Ellie

Personality Compatibility


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