Ellinor Axell

Inquirer
DISC Type : dc

Head of Digital Marketing & Channels at Ericsson

Greater Stockholm Metropolitan Area, Sweden

Overview

Ellinor Axell is the Head of Digital Marketing & Channels at Ericsson, leading global strategy for digital marketing, CRM, and automation. Her career features senior leadership roles at Meta, Telenor, and Adform, focusing on growth and digital transformation. Colleagues describe her as an inspirational, ambitious, and results-oriented leader.

Her career spans key roles across the Nordic and global tech/telecom landscape, including Telia, Telenor, Meta, and Ericsson, giving her deep industry expertise.

Personality Overview

ROI Conscious

Judgemental

Hard To Convince

They respond well to confident salespeople.  They can be nudged to make faster decisions by offering what they value. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

5G Business Applications
Showcases how differentiated connectivity and 5G network slicing can create new revenue opportunities and transform industries like media and enterprise operations.
AI-Driven Enterprise
Focuses on how AI and 5G solutions can tackle business inefficiencies, enabling seamless processes and timely, data-driven decisions for customers.
Digital Transformation
Her career is centered on modernizing marketing by leading large-scale digital transformations at major technology and telecommunication companies.

Media Appearances

Ellinor has no verified media appearances

Work History

3-2024
Head of Digital Marketing & Channels at Ericsson
3-2023 - 3-2024
Country Manager at Adform
4-2020 - 3-2023
Head of Industry - Manager at Meta
2-2018 - 4-2020
Marketing and Sales Director B2B at Telenor
4-2017 - 2-2018
Marketing and CRM Director B2B at Telenor

Education

2000 - 2004
Magister from Internationella Handelshögskolan, Jönköping
2003 - 2003
Del i magisterexamen from Victoria University, Melbourne, Australien

More Information

Social Presence :

Prographics :

Exp : 21 Location : Greater Stockholm Metropolitan Area, Sweden Job Level : Mid-senior Designation : Head of Digital Marketing & Channels at Ericsson
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Insights For Selling To Ellinor

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don’t try to be an alpha salesperson, give them equal space
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ellinor is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Ellinor

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Ellinor move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Ellinor take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Ellinor

Personality Compatibility


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