Emma Grosvenor

Initiator
DISC Type : Di

Global Ecommerce Optimisation Manager at Gymshark

Manchester Area, United Kingdom

Overview

Emma is the Global Ecommerce Optimisation Manager at Gymshark, specializing in defining and delivering digital experience strategies. An Adobe Certified Associate with a degree in Fashion Design, she has a strong background in e-tail from her time at Frasers Group and Nasty Gal. Colleagues describe her as dedicated with an in-depth knowledge of personalization.

Outside of her professional life, Emma shows an interest in physical fitness and endurance challenges, having participated in an elite tough mudder course. She is passionate about career development, both for herself and her professional network, and is an advocate for her team.

She was honored with a nomination as a Frasers Legend at her former company in recognition of her contributions.

Personality Overview

Friendly Challenger

Conviction Driven

Risk-Accepting

They respond well to objective pitches but also attach some value to relationships.  They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation.

Topics They Care About

Ecommerce Optimisation
Her core expertise is in creating digital experience strategies, utilizing A/B testing and personalization tools like Algolia and Dynamic Yield to enhance product discovery.
Digital Experience Strategy
Hired into a newly created role at Gymshark to specifically define and deliver a new digital experience and product discovery strategy, which she presented to the CDO.
Fashion & E-tail
Her entire career, from Nasty Gal to Gymshark, combined with a degree in Fashion Design, shows a deep and consistent focus on the online fashion industry.

Media Appearances

Emma has no verified media appearances

Work History

8-2024
Global Ecommerce Optimisation Manager at Gymshark
2-2023 - 8-2024
Optimisation Manager at Frasers Group
4-2022 - 2-2023
Senior Ecommerce Visual Merchandiser at Nasty Gal
4-2021 - 4-2022
Ecommerce Visual Merchandising Executive at Nasty Gal
10-2018 - 4-2021
Ecommerce Visual Merchandiser at Nasty Gal

Education

2012 - 2015
Fashion Design with Fashion Communication from Birmingham City University
2010 - 2012
BTEC Fashion & Clothing from Stockport Academy Sixth Form

More Information

Social Presence :

Prographics :

Exp : 10 Location : Manchester Area, United Kingdom Job Level : Middle Designation : Global Ecommerce Optimisation Manager at Gymshark
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Insights For Selling To Emma

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emma is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Emma

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Emma move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Emma take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Emma

Personality Compatibility


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