Ena M.

Critic
DISC Type : C

Head of Product, Platform at SumUp

Berlin, Berlin, Germany

Overview

Ena has no verified overview

Personality Overview

Precise

Negotiator

Critic

Unless the value is proven by data, they are unlikely to value fancy features.  It is very likely that they will negotiate pricing or other important terms. They choose to analyze logically and value facts to emotions.

Topics They Care About

Ena has no verified topics they care about

Media Appearances

Ena has no verified media appearances

Work History

4-2025
Head of Product, Platform at SumUp
9-2023 - 4-2025
Product Lead, Platform Tribe at SumUp
3-2021 - 9-2023
Senior Product Manager, Platform Tribe at SumUp
6-2017 - 3-2019
Head of CRM at YOPA Property
9-2015 - 6-2017
Marketing Automation Associate at Intralinks

Education

2010 - 2014
Industrial Economics with Insurance from Nottingham University Business School
2016 - 2018
Master’s Degree from Birkbeck, University of London

More Information

Social Presence :

Prographics :

Exp : 11 Location : Berlin, Berlin, Germany Job Level : Mid-senior Designation : Head of Product, Platform at SumUp
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Insights For Selling To Ena

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Tell them what ROI they can expect
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ena is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Ena

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Ena move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Ena take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Ena

Personality Compatibility


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