Erica Booker

Enthusiast
DISC Type : i

Senior Vice President of Strategic Accounts at SERVPRO

United States

Overview

Erica Booker is the Senior Vice President of Strategic Accounts at SERVPRO, leveraging over 20 years of leadership in sales, marketing, and business development. Her expertise spans negotiation, relationship building, and emergency management within the disaster restoration industry.

Erica appears to be deeply invested in her personal and professional networks. She actively uses her platform to support her family, including helping her son with his career search, and to amplify opportunities for her connections, showcasing a commitment to helping others succeed.

A unique aspect of her career is her return to SERVPRO, where she started, after a 20-year hiatus working in various leadership roles elsewhere.

Personality Overview

Story Driven

Non-Confrontational

Amiable & Agreeable

Unlike D or C types, they are convinced more by stories and testimonials.  They prefer to build relationships rather than staying totally transactional. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

Strategic Accounts
Her current senior vice president role is focused on the management and growth of key client relationships at SERVPRO.
Disaster Preparedness
This is a core skill listed in her professional summary, reflecting her deep expertise in the emergency management and restoration industry.
Relationship Building
A consistent skill highlighted across her past roles, indicating its importance in her approach to sales and market development.

Media Appearances

Erica has no verified media appearances

Work History

3-2025
Senior Vice President of Strategic Accounts at SERVPRO
7-2024 - 3-2025
National Director of Market Development - Forensics Group at Lerch Bates Inc.
1-2023 - 12-2023
Vice President of Sales at Cotton GDS
2-2022 - 1-2023
Regional Sales Director at BluSky Restoration Contractors
8-2021 - 2-2022
National Marketing Manager FRA - Disaster Recovery Experts at FRA

Education

Education details unavailable from Katharine Gibbs

More Information

Social Presence :

Prographics :

Exp : 21 Location : United States Job Level : Leadership Designation : Senior Vice President of Strategic Accounts at SERVPRO
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Insights For Selling To Erica

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Maintain high, positive energy and convey confidence
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Avoid overloading them with too much information
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erica is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Erica

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Erica move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Erica take some risk or not?

  • They can take some low-probability risks if needed.

You And Erica

Personality Compatibility


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