Erick Barbor

Energizer
DISC Type : I

VP, Strategy & Program Delivery, Europe Region at Philip Morris International

Lausanne, Vaud, Switzerland

Overview

Erick is the VP of Strategy & Program Delivery for Europe at Philip Morris International, where he leads an enterprise-scale AI transformation. His career includes senior strategy roles at Google, Samsung, and Booz & Co, building deep expertise in transformation for global organizations. He holds an MBA from Columbia Business School.

Erick is a recognized mentor and community builder, having received awards for these contributions. He actively gives back to his alma mater, the University of Arizona, by providing career advice and recommendations to students, emphasizing the importance of soft skills like relationship building and accountability for professional growth.

He is currently leading a breakthrough initiative at PMI using Agentic AI to accelerate the product idea-to-launch process from weeks to hours.

Personality Overview

Believer

Relationship Oriented

Imaginative

They are not always early adopters but can be pursuaded by leveraging strong relationships.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are really good at seeing what the long-term impacts of their decisions could be.

Topics They Care About

AI Transformation
Currently leading a breakthrough AI transformation at PMI to accelerate decision-making and business impact, and is slated to speak on the topic at NRF 2026.
Corporate Strategy
A consistent theme throughout his career, having led strategy and transformation for the CEO of Samsung and for Google's Ads business.
Mentorship & Development
Recognized as a "Mentor of the Year" and "Community Builder. " He actively engages with university students to provide career guidance.

Media Appearances

Erick Barbor - Philip Morris International - The Org. Featured in The Org

See Now

Work History

1-2024
VP, Strategy & Program Delivery, Europe Region at Philip Morris International
8-2022 - 4-2025
Co-Founder at CleverFox
7-2022 - 1-2024
Head of Business Management & Operations at Google
10-2020 - 7-2022
Senior Director, Head of Strategy & Transformation at Samsung Electronics America
4-2019 - 9-2020
Director, Head of Innovation Incubator at Samsung Electronics America

Education

Master of Business Administration (MBA) from Columbia Business School
BS from University of Arizona, Eller College of Management

More Information

Social Presence :

Prographics :

Exp : 11 Location : Lausanne, Vaud, Switzerland Job Level : Senior Designation : VP, Strategy & Program Delivery, Europe Region at Philip Morris International
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Insights For Selling To Erick

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Use phrases like ‘people will love’, ‘massive impact’ etc.

DONT's

  • Don’t assume a yes just because they have not said no
  • Don’t be excessively objective, be a storyteller
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erick is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Erick

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Erick move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Erick take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Erick

Personality Compatibility


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