Erick Barbor in

Erick Barbor

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VP, Strategy & Program Delivery, Europe Region at Philip Morris International
📍 Lausanne, Vaud, Switzerland

Erick is the VP of Strategy & Program Delivery for Europe at Philip Morris International, where he leads an enterprise-scale AI transformation. His career includes senior strategy roles at Google, Samsung, and Booz & Co, building deep expertise in transformation for global organizations. He holds an MBA from Columbia Business School.

Erick is a recognized mentor and community builder, having received awards for these contributions. He actively gives back to his alma mater, the University of Arizona, by providing career advice and recommendations to students, emphasizing the importance of soft skills like relationship building and accountability for professional growth.

He is currently leading a breakthrough initiative at PMI using Agentic AI to accelerate the product idea-to-launch process from weeks to hours.

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Experience
11 Years
Current Role
VP, Strategy & Program Delivery, Europe Region
Job Level
Senior
Location
Lausanne, Vaud, Switzerland
Personality Overview

How Erick shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Erick cares about

AI Transformation
Currently leading a breakthrough AI transformation at PMI to accelerate decision-making and business impact, and is slated to speak on the topic at NRF 2026.
Corporate Strategy
A consistent theme throughout his career, having led strategy and transformation for the CEO of Samsung and for Google's Ads business.
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Career

Work history

1-2024
VP, Strategy & Program Delivery, Europe Region
Philip Morris International
8-2022 - 4-2025
Co-Founder
CleverFox
7-2022 - 1-2024
Head of Business Management & Operations
Google
10-2020 - 7-2022
Senior Director, Head of Strategy & Transformation
Samsung Electronics America
4-2019 - 9-2020
Director, Head of Innovation Incubator
Samsung Electronics America
In the press

Media appearances

Erick Barbor - Philip Morris International - The Org. Featured in The Org
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Education
Master of Business Administration (MBA)
Columbia Business School
BS
University of Arizona, Eller College of Management
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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