Erik Soreng

Enthusiast
DISC Type : i

Manager of Natural Gas Trading and Scheduling at Avista

Spokane, Washington, United States

Overview

Erik Soreng is an experienced energy trading professional with over 12 years in the industry, currently serving as the Manager of Natural Gas Trading and Scheduling at Avista. He has a proven track record in asset-based trading and an extensive knowledge of WECC power markets, supported by a Masters degree from Oregon Graduate Institute.

His expertise includes asset management, hedging strategies, and system balancing for both power and natural gas utilities. He has a notable background in managing and optimizing transport and storage assets to hedge price risk effectively.

Unique Fact: Erik has specialized skills in wind integration within energy trading systems.

Personality Overview

Optimistic

Non-Confrontational

Consensus Focused

They are more about building relationships than just cutting deals.  They are generally friendly, so be careful when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Natural Gas Markets
He has spent over a decade as a trader and now manager, handling the natural gas supply portfolio for Avista's LDC and thermal fleet.
Energy Hedging
A core responsibility throughout his career, he manages and executes hedging programs to mitigate price risk for utilities.
WECC Power Markets
His professional summary highlights his extensive knowledge and experience trading within the Western Interconnection.

Media Appearances

Erik has no verified media appearances

Work History

9-2023
Manager of Natural Gas Trading and Scheduling at Avista
1-2016 - 9-2023
Trader, Natural Gas at Avista
5-2010 - 12-2015
Energy Market Trader at PacifiCorp Energy
11-2008 - 5-2010
Gas Trader at PacifiCorp Energy
8-2006 - 11-2008
Contract Risk Analyst at PacifiCorp Energy

Education

2000 - 2001
MS from Oregon Graduate Institute
1996 - 2000
BS from University of Oregon

More Information

Social Presence :

Prographics :

Exp : 19 Location : Spokane, Washington, United States Job Level : Middle Designation : Manager of Natural Gas Trading and Scheduling at Avista
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Insights For Selling To Erik

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Give them the opportunity to lead the conversation where possible
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be excessively objective, be like a storyteller with them
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erik is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Erik

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Erik move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Erik take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Erik

Personality Compatibility


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