Esra Norell

Visionary
DISC Type : Ds

Head of Product Area - Customer Experience, Enterprise IT at Ericsson

Greater Stockholm Metropolitan Area, Sweden

Overview

Esra has no verified overview

Personality Overview

Fast But Thoughtful

Direct & Assertive

Early Adopter

They are very professional in their approach and can weigh multiple perspectives together.  They exhibit a rare combination of being result-oriented but patient at the same time. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Esra has no verified topics they care about

Media Appearances

Esra has no verified media appearances

Work History

9-2024
Head of Product Area - Customer Experience, Enterprise IT at Ericsson
12-2022 - 9-2024
Head of Solution Line Communications Services & Unified Data Management (UDM) at Ericsson Software
1-2020 - 12-2022
Head of Solution Line UDM, Policy & Network Exposure at Ericsson
10-2016 - 8-2019
Head of IOT Ecosystems & Use Cases at Ericsson, Business Area Emerging Business
9-2015 - 9-2016
Head of TV & Media Engagement Practice at Ericsson, Region Northern Europe and Central Asia

Education

1993 - 1996
MSc from Hacettepe University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Greater Stockholm Metropolitan Area, Sweden Job Level : Mid-senior Designation : Head of Product Area - Customer Experience, Enterprise IT at Ericsson
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Insights For Selling To Esra

During A Call Or A Meeting

DO's

  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Esra is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Esra

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Esra move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Esra take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Esra

Personality Compatibility


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