Eugenia Cesar

Activist
DISC Type : Cd

Associate Director of Internal Communications at HSBC

Miguel Hidalgo, Mexico City, Mexico

Overview

Eugenia is a communications leader with over 20 years of experience at multinational firms like HSBC, DiDi, and The Coca-Cola Company. She specializes in internal communications, employee engagement, and leading digital transformations. Colleagues praise her as creative, dedicated, and a professional with impeccable ethics.

Beyond her corporate roles, Eugenia is a published author on the topic of storytelling and has served as a university professor for a corporate communications course. She is passionate about recognizing talent that communicates with purpose and enjoys teaching her children about financial literacy.

Unique fact: Her article, "Internal Communication: The Heart of Storytelling, " was selected for publication in a book on the new organizational context.

Personality Overview

Meticulous

Observative

Logical And Quick

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Corporate Storytelling
Authored a published article titled "Internal Communication: The Heart of Storytelling, " highlighting her expertise and passion for narrative in a corporate setting.
Employee Engagement
A core theme throughout her career, she has led engagement strategies at DiDi and Philip Morris, positioning one as a global top performer.
Digital Transformation
She has spearheaded digital transformation initiatives at past companies, focusing on enhancing internal communication platforms to align with modern business needs.

Media Appearances

Eugenia has no verified media appearances

Work History

8-2025
Associate Director of Internal Communications at HSBC
11-2022 - 7-2025
Internal Communications Senior Manager at DiDi
8-2021 - 2-2022
Professor at Universidad Nacional Autónoma de México
8-2018 - 8-2021
People Engagement Manager at Philip Morris International
10-2006 - 8-2018
Digital Corporate Communications Manager at The Coca-Cola Company

Education

2011 - 2011
Certificate from University of San Diego
2008 - 2008
Certificate from Tecnológico de Monterrey

More Information

Social Presence :

Prographics :

Exp : 18 Location : Miguel Hidalgo, Mexico City, Mexico Job Level : Mid-senior Designation : Associate Director of Internal Communications at HSBC
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Insights For Selling To Eugenia

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Be crisp while making the pitch
  • Refer to testimonials from others in similar positions

DONT's

  • Refrain from asking too many questions
  • Avoid repeating yourself or making generalizations
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eugenia is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Eugenia

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Eugenia move?

  • Their decision making speed is somewhere in the middle.
  • Can Eugenia take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Eugenia

Personality Compatibility


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