Eugenia Cesar in

Eugenia Cesar

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Associate Director of Internal Communications at HSBC
📍 Miguel Hidalgo, Mexico City, Mexico

Eugenia is a communications leader with over 20 years of experience at multinational firms like HSBC, DiDi, and The Coca-Cola Company. She specializes in internal communications, employee engagement, and leading digital transformations. Colleagues praise her as creative, dedicated, and a professional with impeccable ethics.

Beyond her corporate roles, Eugenia is a published author on the topic of storytelling and has served as a university professor for a corporate communications course. She is passionate about recognizing talent that communicates with purpose and enjoys teaching her children about financial literacy.

Unique fact: Her article, "Internal Communication: The Heart of Storytelling, " was selected for publication in a book on the new organizational context.

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Experience
18 Years
Current Role
Associate Director of Internal Communications
Job Level
Mid-senior
Location
Miguel Hidalgo, Mexico City, Mexico
Personality Overview

How Eugenia shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Eugenia cares about

Corporate Storytelling
Authored a published article titled "Internal Communication: The Heart of Storytelling, " highlighting her expertise and passion for narrative in a corporate setting.
Employee Engagement
A core theme throughout her career, she has led engagement strategies at DiDi and Philip Morris, positioning one as a global top performer.
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Career

Work history

8-2025
Associate Director of Internal Communications
HSBC
11-2022 - 7-2025
Internal Communications Senior Manager
DiDi
8-2021 - 2-2022
Professor
Universidad Nacional Autónoma de México
8-2018 - 8-2021
People Engagement Manager
Philip Morris International
10-2006 - 8-2018
Digital Corporate Communications Manager
The Coca-Cola Company
In the press

Media appearances

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Education
2011 - 2011
Certificate
University of San Diego
2008 - 2008
Certificate
Tecnológico de Monterrey
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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