Fahima Zahir

Enigma
DISC Type : Cdi

Director, Global Technology Partner Marketing at Nutanix

San Francisco Bay Area, United States

Overview

Fahima has no verified overview

Personality Overview

Friendly Yet Blunt

Fast Follower

Challenger

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Fahima has no verified topics they care about

Media Appearances

Fahima has no verified media appearances

Work History

4-2021
Director, Global Technology Partner Marketing at Nutanix
Marketing Consultant at Independent Consultant
1-2016 - 4-2021
Program Director, Product Marketing, Enterprise Storage Division at IBM
9-2015 - 12-2015
Marketing Consultant at HGST, a Western Digital brand
4-2014 - 9-2015
Director, Channel Marketing and Field Enablement at Violin Memory

Education

MBA from Santa Clara University
BA from San José State University

More Information

Social Presence :

Prographics :

Exp : 13 Location : San Francisco Bay Area, United States Job Level : Mid-senior Designation : Director, Global Technology Partner Marketing at Nutanix
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Insights For Selling To Fahima

During A Call Or A Meeting

DO's

  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fahima is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Fahima

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Fahima move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Fahima take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Fahima

Personality Compatibility


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