Yann Le Bozec in

Yann Le Bozec

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Group Vice President - Head of Marketing Crocs International (APAC, EMEA, India, LATAM) at Crocs, Inc.
📍 Paris, Île-de-France, France

Yann Le Bozec is the Group Vice President and Head of International Marketing at Crocs, leading brand strategy across APAC, EMEA, and LATAM. A graduate of EDHEC Business School, he is the architect behind Crocs transformation into a cultural icon, focusing on fan-centric campaigns, digital-first engagement, and award-winning social media strategies.

Beyond his role, Yann holds a professional interest in the enduring success of major consumer brands like The Walt Disney Company and Mattel, Inc. He focuses on how these icons build and maintain their cultural significance and connect with diverse audiences across generations.

Unique fact: He co-authored a publication titled, "Is Crocs the trendiest Fashion faux-pas? ", directly engaging with the brands unique perception on its journey to becoming a fashion staple.

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Experience
11 Years
Current Role
Group Vice President - Head of Marketing Crocs International (APAC, EMEA, India, LATAM)
Job Level
Senior
Location
Paris, Île-de-France, France
Personality Overview

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Priorities

Topics Yann cares about

Brand Transformation
He is a key figure in transforming Crocs' public perception from a functional clog to a celebrated icon of pop culture and fashion.
Fan-First Strategy
He champions a 'fan-first' approach, building an engaged community by listening to consumers and reflecting their desire for self-expression.
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Career

Work history

1-2025
Group Vice President - Head of Marketing Crocs International (APAC, EMEA, India, LATAM)
Crocs, Inc.
1-2024 - 2-2025
VP Marketing Crocs EMEA/LATAM/India & HEYDUDE International
Crocs, Inc.
9-2022 - 3-2024
VP Marketing EMEA-LATAM & Global Lead Distributor Marketing
Crocs, Inc.
7-2021 - 1-2022
Sr. Marketing Director EMEA
Crocs Europe B.V.
1-2020 - 6-2021
Marketing Director EMEA
Crocs Europe B.V.
In the press

Media appearances

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Education
2005 - 2009
Master of Science in Management
EDHEC Business School
2008 - 2008
International MBA - exchange programme
Shanghai Jiao Tong University
Social presence
in
Behavioral profile

DISC profile (public)

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