Yann Le Bozec

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DISC Type : dc

Group Vice President - Head of Marketing Crocs International (APAC, EMEA, India, LATAM) at Crocs, Inc.

Paris, Île-de-France, France

Overview

Yann Le Bozec is the Group Vice President and Head of International Marketing at Crocs, leading brand strategy across APAC, EMEA, and LATAM. A graduate of EDHEC Business School, he is the architect behind Crocs transformation into a cultural icon, focusing on fan-centric campaigns, digital-first engagement, and award-winning social media strategies.

Beyond his role, Yann holds a professional interest in the enduring success of major consumer brands like The Walt Disney Company and Mattel, Inc. He focuses on how these icons build and maintain their cultural significance and connect with diverse audiences across generations.

Unique fact: He co-authored a publication titled, "Is Crocs the trendiest Fashion faux-pas? ", directly engaging with the brands unique perception on its journey to becoming a fashion staple.

Personality Overview

Demanding

ROI Conscious

Upfront

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They respond well to confident salespeople. They care equally about the product and its potential impact.

Topics They Care About

Brand Transformation
He is a key figure in transforming Crocs' public perception from a functional clog to a celebrated icon of pop culture and fashion.
Fan-First Strategy
He champions a 'fan-first' approach, building an engaged community by listening to consumers and reflecting their desire for self-expression.
Gen Z Engagement
Passionate about winning over youth culture through culturally relevant storytelling, localized social media campaigns, and creator partnerships in key markets like India and China.

Media Appearances

Yann has no verified media appearances

Work History

1-2025
Group Vice President - Head of Marketing Crocs International (APAC, EMEA, India, LATAM) at Crocs, Inc.
1-2024 - 2-2025
VP Marketing Crocs EMEA/LATAM/India & HEYDUDE International at Crocs, Inc.
9-2022 - 3-2024
VP Marketing EMEA-LATAM & Global Lead Distributor Marketing at Crocs, Inc.
7-2021 - 1-2022
Sr. Marketing Director EMEA at Crocs Europe B.V.
1-2020 - 6-2021
Marketing Director EMEA at Crocs Europe B.V.

Education

2005 - 2009
Master of Science in Management from EDHEC Business School
2008 - 2008
International MBA - exchange programme from Shanghai Jiao Tong University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Paris, Île-de-France, France Job Level : Senior Designation : Group Vice President - Head of Marketing Crocs International (APAC, EMEA, India, LATAM) at Crocs, Inc.
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Insights For Selling To Yann

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Be crisp while making the pitch
  • Stress on the business value that your product offers

DONT's

  • Refrain from asking too many questions
  • Don’t expect them to change their mind quickly if they say no once
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yann is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Yann

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Yann move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Yann take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Yann

Personality Compatibility


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